Featured in Adweek! The Genius Monkey ROAS vs MER White Paper

Genius Monkey is a programmatic platform built for efficiency, but there are a number of ways to measure that efficiency. ROAS – return on ad spend – has long been an industry standard metric that doesn’t tell the whole story; could the Marketing Efficiency Ratio (MER) be the hero the industry needs?

This week, Genius Monkey makes an appearance on Adweek, where readers can download our latest white paper on measuring efficiency and its potential pitfalls. If you’re ready to take your advertising strategy to the next level, visit Adweek and check out the paper here!