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04 January

One of the many ways to help your potential customers realize your value is for them to read the online digital reviews that provide peer-to-peer recommendations. This is evidenced by the fact that 84% of people trust online reviews just as much as they trust personal recommendations. Also, 90% of customers will form an opinion of a business after reading less than 10 reviews, and 74% of consumers have indicated that positive reviews have a great impact on the trust they have in a local business. Lastly, more than half (58%) of consumers say that the most important aspect of a business is the number of stars they earn with their ratings. In 2017, 32% of consumers checked the local reviews on mobile apps, which is a growth of 14% from 2016.

Another important factor that will affect the success of a business is whether or not they are reaching the right crowd, at the right time. With a successful programmatic marketing campaign, your reviews are more likely to be positive, as the people that your advertising will reach are those with the most propensity to make a purchase, and therefore qualify to write a reputable review. Good programmatic goes hand-in-hand with reviews—whether they’re good, or bad. One way or another, you must always be in front of potential customers all the time, everywhere possible, on every screen, so that you know that they’re getting the message that you want them to get!

For many companies, reviews can be difficult to come by. But, with programmatic and being in front of the right people at the right time, it definitely helps. The sooner you can get a review in front of consumers, the better.

Customers typically like to peruse the digital reviews of others who have had prior experiences with a particular business. In fact, it’s these customer reviews that helped kick off the social media frenzy, of which most of us are now a part. Needless to say, when used correctly, and alongside an effective programmatic platform, these reviews can become a powerful element of social proof that persuades people to buy.

What are the Benefits of Online Reviews?

  • Online retailers can no longer ignore the reviews being posted by their customers. In fact, they have become such a routine part of the buying process, that 70% of them take a look at the reviews before arriving at a final decision.1
  • 63% of consumers say that they are more likely to trust a business if it displays online reviews.2
  • 67% of consumers read six reviews or less before deciding whether or not they can trust the business.3
  • 80% of potential customers have declined to use a business based solely on bad reviews.4
  • Approximately 75% of reviews posted online are positive.5
  • 71% of consumers say that positive reviews put them at ease when they choose to try a new business.6

In addition to the statistics that have been mentioned already, it should be noted that online reviews are on the rise. This is evidenced by the fact that 53% of consumers indicate that they search for local businesses at least once per month, compared to 43% in 2015.

At the end of the day, the boosted visibility, the gain of more online reviews, and keeping their reputation to a high standard is what makes a winner. This goal becomes way more feasible when reaching out to a targeted audience that is looking for what the business is advertising. So, the magical combination for success is … seeking positive reviews, and maintaining a marketing platform that is programmatically rich.

1-6 B Squared Jan 4, 2017

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