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March 29, 2022

Business vs. Brand: What’s the Difference?

Business vs. Brand: What’s the Difference?

When you think of popular brands, what are the first that come to mind? What makes a brand successful—is it their popularity, their sales, or their humor? 

These days, for a brand to be well-known (or even noticed), they need to have an online presence. In Celtra’s Brand Excellence playbook, they said it best: “Brands that want to supercharge their growth increasingly turn to digital marketing, as evidenced by double-digit increases in the percentage of digital advertising spend out of total media ad spend every year since 2019.” 

Supercharge Your Brand

Your product means almost nothing without a strong branding strategy. You could have an amazing sales structure and product line, but without an amazing brand presence, few will know about your amazing product. 

Brands can’t only depend on big-budget moments like a Super Bowl ad or a publicity stunt. What matters most is the in-between moments—the daily, consistent acts that build loyalty, recognition, trust, and ultimately lead to sales. Here are 3 simple and steady ways you can really supercharge your brand:

Be Reachable

With people online 24/7, the Internet is a hub of constant buzz. The Internet is everywhere, so it may seem overwhelming to a brand that wants to be available all the time. How can you be reachable on 5 different platforms at any hour of the day? The answer is: you can’t. But you can have practices in place that will make you more accessible and responsive to any customer or question that comes your way. 

For example, if someone messages your brand on any given social media platform, you can create pre-written responses that will direct them to a phone number, email address, or website. You can also include work hours in your response, so those reaching out will know when to contact you. 

Something small and simple like this shows that your brand is prepared and consistent, even when you’re not actually online. Instead of receiving radio silence from your end, the potential customer will know you’re listening. 

But here’s the kicker: after sending that pre-written response (it can be programmed to send automatically), you need to actually follow up with their question and provide that amazing customer service you’ve worked hard to cultivate. 

Be Consistent

Being authentic means being consistent instead of pouring money into expensive or experimental ad campaigns. 

Consumers expect high-quality content, and your brand will have a stronger identity and voice when you achieve that consistent content. These days, brands need to make a clear statement and draw attention away from competitors using real examples, data, and unique markers that set them apart from others. 

Business vs. Brand: What’s the Difference?

Be Creative

According to the Brand Excellence playbook, “Ever since the consumer got the opportunity to skip ads, we’ve been challenged to make advertising creative . . .” Just read these statistics about consumers and their buying habits: 

Keep your content creative by brainstorming each month, following trends, and tracking what content performs well. Mix up your content to include both professional, serious posts as well as humor, personality, or whatever else fits your brand. Don’t be afraid to experiment with content! 

Conclusion

To sum it up, you need to make sure you put your best foot forward when it comes to your brand and online presence. No matter what product or service you provide, your brand and messaging should be one of your top priorities. If you’re not investing more into your digital marketing, it’s time to start. Talk to the experts at Genius Monkey to see where you’re missing out on potential customers and how you can really supercharge your brand, the right way. 

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