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November 20, 2014

What is an Ad Impression?

An ad impression is a measure of the frequency with which an ad is seen. It is sometimes referred to as an “ad view.” Every time an ad is displayed on a webpage, it counts as one impression. The number of impressions an ad receives depends on the number of times a page is located and loaded.

200 milliseconds is the life span of a programmatic ad impression.

Here is how it works:

And that is 200 milliseconds, the life of a programmatic impression. It doesn’t take long, but there is so much accomplished, both for the consumer as well as the marketer.

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