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18 February

If you’re reading this article, you’re either in the business of selling a service or a product in which you take a measure of pride, or you work in the agency space and represent clients for whom that assessment is true. Perhaps you operate in a niche space; one with a strict barrier to entry due to its esoteric nature. Maybe you’ve made a name for yourself and your company in a crowded space by doing extremely good work. Or is it that you’ve been laboring to introduce a compelling new concept to an old industry? Wherever you find yourself on the business continuum, how you attract potential customers is invariably important. Speaking of that, Genius Monkey is also proud of its work, which includes dynamically and strategically connecting businesses with their target customers. In doing so successfully, we allow our clients to further improve upon what they do well. This allows them to preserve their brand integrity while ensuring a strong link between the messaging/strategies we implement and the businesses with which their customers will ultimately engage.

Adaptable Messaging

A challenge long associated with the advertising industry is, in fact, one that we at Genius Monkey regard as an opportunity. Shift your perspective just slightly and you’ll recognize the opportunity for what it is. An audience of potential customers cannot be expected to behave in a homogenous capacity - in an increasingly complex economy, itself inhabiting a dynamic culture, people will work, enjoy spare time, socialize, and pursue extracurricular activities in their own ways and on their own schedules. This is not to dismiss the importance of aggregate information, as collective behavior analyses are certainly of value from a customer awareness/engagement standpoint. What it ultimately means, however, is that your advertisement strategy must be as responsive in its design as your audience is complex in its composition.

Maintaining What Matters

What does matter? Well, your brand, or the brands of clients you represent, to begin with. Consider the industry knowledge and investment of time and financial resources necessary to cultivate a brand presence - it amounts to a sizable endeavor, and one that tends to be ongoing. That’s true for companies/organizations of all sizes. The Genius Monkey advertising platform, with its combination of device agnosticism and “smart” advertisements, serves as an amplifying mechanism for brands that understand the power and significance of responsive, dynamic outreach measures, but whose expertise is best spent on their own brands.

Trust the Reporting

It’s wise to view all marketing efforts in a circular context. Rather than a transactional scenario in which a one-time payment yields a finite result/deliverable, marketing is a process of investing based on data, yielding further refined data, and adjusting course as necessary. The marketplace changes, as do consumer behaviors. Even slight changes require attention and course corrections, which we at Genius Monkey are able to skillfully implement.

Your work matters to you, and the service/product you deliver certainly matters to your customers. You don’t need to compromise or dilute your sales messaging to attract buyers; not when your digital marketing efforts are undergirded by a data-supported strategy. Instead, your business and brand integrity should be the solid base upon which your marketing efforts are built. With Genius Monkey providing you with the data and the platform necessary for a strong advertising presence, you’ll have time to manage and oversee those aspects of your business that most require your attention.

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