Sometimes marketers take creative content for granted, but no matter how intriguing or relevant their work may be, it cannot lead to success without a solid content promotion strategy crafted with a digital programmatic platform. Savvy marketers are always on the lookout for ways to improve content visibility and drive more quality traffic to their blogs and websites.
Listed below are ways that we here at Genius Monkey have found to be rather effective at boosting interest in your content and increasing traffic with each new post. But it’s important to remember that building an audience does happen—but not overnight—so be patient.
1. Audience Segmentation
In this day and age of elevated technology, readers expect more personalized (and relevant) content than ever before. Creators that produce the same dry, generic content time-after-time, will eventually fall behind the eight-ball. Failing to market to the right consumers can be costly. But by utilizing audience segmentation technology, advertisers can target specific groups, rather than treating your audience like one single body.
Genius Monkey uses precision ad technology to create finely-tuned audience segments, thereby delivering the right content, to the right audience, at the right time. The digital ads we place on Instagram or Facebook may differ from those we display via email or text. In other words, we align our content with the particular preferences of the targeted consumers…on their level.
2. A/B (Multivariate) Testing
A/B testing is one of the most powerful tools in the marketing industry. Split tests allow marketers to compare the results of several versions of the same ad. It can also be utilized on two completely different promotions to determine which ad campaign performs best.
But you should stick to only one adjustment at a time, otherwise you won’t know which change caused the rise or drop in traffic. Was it the font, the color, the content, the size, or the placement? Trying to identify ad strengths and weaknesses without the use of A/B testing can be a long and futile process. But knowing which ads bring in quality traffic (and which ads don’t) can boost conversions and save you precious ad-spend dollars all at the same time.
3. Content Calendars
In order to hit the right target demographic, marketers must narrow down their audience profiles by using criteria such as age, gender, purchase history, shopping behavior, location and much more. Keeping track of every aspect of your content promotion strategy can be a tough gig. It becomes far easier, however, if you keep a content calendar.
Promotional calendars can help organize your campaign strategy by consolidating any relevant promotional details your team might need in a tidy schedule of all upcoming content. Content calendars help marketers stay on track, assign tasks as needed and monitor campaign performance over time.
4. Drip Campaigns
Audience segmentation allows you to tailor content to specific sections of your audience, but you can also add personalization by implementing drip campaigns. Drip campaigns allow advertisers to target specific users who meet certain criteria, such as those who’ve previously interacted with your content, signed up for your email newsletter, or indicated they’re interested in learning more about your brand.
An effective welcome sequence, for instance, would introduce readers to your brand and keep them engaged over time until they grow eager for more of your content. A wider range of content types, such as long and short-form videos, can be implemented, as well. Video content currently draws more interest than any other forms of content. Plus, it can be used in a wide variety of interesting ways to allow for greater variety.
5. Backlink Profiles
When it comes to maintaining your long-term readership and generating more leads, a strong backlink profile can be invaluable. Backlink profiles are a set of reliable links from different websites that lead back to your brand’s blog or website. Backlinks help marketers reach people who are interested in content similar to yours, and they’re a good source of free leads, as well.
Turn your content into conversions
These are just a few of the most cost-effective ways to increase quality traffic and refine your content marketing strategy. But when it comes to digital advertising, the greatest tool of all is programmatic targeting. At Genius Monkey, we specialize in programmatic ad performance for businesses of every kind. That’s why we go above and beyond to make sure our clients’ digital ads achieve high success.
When crafting your next campaign strategy, be sure to put your promotional content in the hands of a trustworthy programmatic ad partner. With a strong programmatic ad platform, you can drive the reach and response your brand deserves…and turn your creative content into customer conversions.