Election season is right around the corner, and now is the time to put your advertising plan into action! Political marketing is more essential than ever; research suggests that most people don’t necessarily learn new things from political ads, but there is strong evidence that they are persuaded by them.
In our latest article published on AP News, Yahoo! Finance and MarketWatch, we break down three keys to making a political campaign stand out from the crowd: getting a head start on the competition, choosing a programmatic platform with the features you need, and setting yourself apart as the “good guy”. Come see how to take your ad strategy to the next level!