Blog & News | Genius Monkey

20 October

Unfettered by iOS Privacy Settings

With the release of iOS 14, Apple is making yet another big privacy-focused upgrade to iOS. One where users can choose to hide their device’s ID from apps so it can’t be tracked. Something many advertisers, particularly Facebook, aren’t happy about. But despite the uproar of Facebook and a handful of other social giants, there are certain programmatic advertising platforms who aren’t bothered by the privacy news at all. Why? Because, thanks to innovative ad technology, privacy changes such as these don’t negatively affect the targeting abilities of strong programmatic advertising platforms. Platforms like Genius Monkey. But while a few programmatic players may have nothing to fear, social platforms like Facebook can’t say the same and are begrudgingly bracing for impact as these iOS privacy changes draw near.

14 October

Genius Monkey Hits 99th Percentile of all Media Trust Vendors

Genius Monkey is proud to announce that our programmatic platform has been listed among the top 1% of all ad vendors with The Media Trust, according to their recently released IAB Transparency & Consent Framework (TCF) report. As a global leader in digital third-party risk management, The Media Trust provides real-time security, data privacy, performance management and quality assurance solutions that help safeguard, monetize and optimize the user experience over devices. Because of their worldwide renown, over 600 enterprises, media publishers, ad networks/exchanges and agencies depend on The Media Trust to protect their websites, and, most importantly, their brand–including 40 of Comscore’s Ad Focus Top 50 Websites.

30 September

Emerging Programmatic Frontiers

Gaming and music and apps…oh my! There’s a brave new world taking shape across the programmatic landscape, and it comes in a host of new platforms and channels for advertisers to explore. But not before gearing up for the journey. So plug in. Power up. And get ready…to play. Social media on the decline Smart devices have become a regular part of daily life, with the average person spending at least four hours on their phone per day and more than 65% of Americans using multiple installed apps in that time. Because of this, many brands have turned to in-app ads to reach more consumers.

23 September

Luxury Brands Can’t Afford to Ignore Programmatic

For luxury brands, loyal relationships and the revenues they bring in are everything. As Genius Monkey has advocated for years, programmatic doesn’t just sell $10 tubes of makeup and Happy Meals at McDonald’s … it also sells $30,000 diamonds and $500,000 homes. American short-story writer and novelist, F Scott Fitzgerald, famously wrote, “The rich are different from you and me.” Comparatively, high-ticket items are different from other goods, too. They do take longer to sell, but by implementing digital programmatic, the ROI and sales numbers are greatly improved. When it comes to these high-dollar items, they’re practically never an impulse buy, rather the consumer does a great deal of shopping and research.

16 September

Human Oversight is Still a Must

AI is a boon to programmatic advertising, and the “intelligence” in artificial intelligence is getting smarter each day. However, because AI algorithms aren’t able to experience emotion or base decisions on gut instinct, there will always be a need for human oversight to help govern AI technology and ensure proper decisions are being made. Intelligence without oversight isn’t enough When the late Kobe Bryant passed away earlier this year, social media and news agencies went wild reporting the tragedy. This spurred AI into action, prompting numerous programmatic ads for Kobe memorabilia to show up on consumer device screens around the world.

02 September

What’s My Marketing Data Telling Me?

What’s My Marketing Data Telling Me? Do you know what your marketing data is actually saying? These days, it’s not enough just to collect data on your verticals. You also need to understand what that data is saying so you can actually use it to optimize campaigns. Understanding your vertical data can be tricky, but we have a few tips to help make things easier in our recent Yahoo! Finance publication titled What’s My Marketing Data Telling Me? Genius Monkey Helps You Understand, written by our very own Travis Champ, Director of Operations here at Genius Monkey. Check it out!

02 September

Why Your OTT Mix Should Go Mobile

When the pandemic forced billions of people to stay home earlier this year, over-the-top (OTT) media skyrocketed as consumers began streaming more video content than ever before. This wasn’t entirely surprising, though. With video streaming revenue expected to grow to $30.4 billion by 2024, OTT has been a marketing go-to for several years. But there’s an often-overlooked OTT video platform that’s held strong and steady despite the turbulence of 2020, and continues to climb even still: mobile video ads. As more and more people steer away from linear and smart TV screens in favor of personal mobile device screens, it only makes sense that video ads should do the same.

26 August

Building an Effective Political Campaign

When it comes to digital advertising, strategic content promotion is critical. And if you want to drive high-quality traffic to your business, the greatest tool to deliver that content is programmatic ad targeting. We use precision ad technology to create finely-tuned audience segments, thereby delivering the right content, to the right audience, at the right time for our clients. But that’s not all you can do to boost your content marketing success! Check out these 5 keys to strategic content promotion, and turn your creative content into customer conversions.

04 August

5 Keys to Strategic Content Promotion

29 July

Cutting the Cord: What’s the Best Streaming Service to Use?

More and more people are “cutting the cord” with traditional cable TV services and moving to television streaming services, instead.

According to a report by PwC Consumer Intelligence, 78% of households use one-or-more streaming platforms, such as Hulu, Netflix, Amazon, YouTube, and many more. These are known as online streaming providers because they connect users to TV programming without a cable connection.

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