Blog & News

May 5, 2021

What's New in Q2 @ Genius Monkey

By Chelsea Fine, Content Marketing Manager

Introducing ROAS Dashboard Reporting and S3 Bucket API Integration! At Genius Monkey, we’re committed to excellence–not just in the service we provide but in our industry knowledge, product offerings and overall platform performance. And it just keeps getting better and better! To better serve our...

Mastering Post-Click Optimization

Too many marketers forget that the ad is only the first impression—known as the “pre-click experience.” Everything that happens after a prospect clicks your ad, or when they visit your website a day,...

Your Customers Are Not Robots

The most important factor when working to improve your return on ad spend is relevance. Brand relevance must be prioritized to succeed in any marketplace, but it’s even more crucial to maintain your...

Adiós to the Third-Party Cookie

You’ve probably heard by now that by the year 2022, those of us in the digital ad industry must say “adiós” to the third-party cookie. The third-party phase-out was first announced in February 2020,...

Staying Ahead of Consumer Behavior

In 2020, not only did consumers change, but marketing tactics evolved as well. Video took off last year, virtual and remote customer experiences replaced more traditional shopping processes and new...

Marketing in the Era of E-Commerce

Over the last several decades, we’ve seen huge advances in technology that have raised the bar for global markets faster than most businesses have been able to keep up with. Thanks to social...

B2B Tech Marketing in a WFH World

Now that we’ve safely landed in the new year (still recovering from a helluva rough 2020, though), take a moment to reflect. Visualize a snapshot of your life in 2019. Now compare that snapshot to...

How to Personalize Ads Without Compromising Privacy

In the world of marketing, data is king. Marketers use an abundance of user data to gather leads, increase sales, and personalize the customer experience. These data-first strategies have proven...

Ad Fraud Sees 90% Reduction with TAG-verified Channels

It’s a new year with a whole new–and bright–outlook on fraud prevention in the programmatic landscape. The pandemic of 2020 dramatically accelerated digital business efforts, and while some have...

Three Ways to Prevent Fraud and Keep Brands Safe When Using OTT/CTV

Over the top TV (OTT) or Connected TV (CTV) have pretty much made their mark on the advertising landscape — enough to stake their claim as a mainstay in the advertiser’s official bag of tricks!...

2020: A Rough Year for Pay TV

We’re excited to announce our latest article published on Forbes! Genius Monkey’s CRO, Jeremy Hudgens, is a proud member of Forbes Business Council, and as such, we have the privilege of publishing...