Blog & New

November 17, 2020

The Financial Sector is a Unique Bird in the Digital Landscape

By Randy C Watts, EIC Genius Monkey

While banks are an important part of our economy, they’re not the only component of the financial sector. Also included are real estate firms, insurance companies, and investment firms. Advertising for financial institutions can be challenging, as it’s always changing and very fast-paced. In fact,...

What Marketers Can Expect for 2021

The year of 2020 has been a wild ride and it’s still going strong. This year has thrown marketers from every industry for a loop when it comes to customer patterns and advertising predictability, and...

Unfettered by iOS Privacy Settings

With the release of iOS 14, Apple is making yet another big privacy-focused upgrade to iOS. One where users can choose to hide their device’s ID from apps so it can’t be tracked. Something many...

Genius Monkey Hits 99th Percentile of all Media Trust Vendors

Genius Monkey is proud to announce that our programmatic platform has been listed among the top 1% of all ad vendors with The Media Trust, according to their recently released IAB Transparency &...

Emerging Programmatic Frontiers

Gaming and music and apps…oh my! There’s a brave new world taking shape across the programmatic landscape, and it comes in a host of new platforms and channels for advertisers to explore. But...

Luxury Brands Can’t Afford to Ignore Programmatic

For luxury brands, loyal relationships and the revenues they bring in are everything. As Genius Monkey has advocated for years, programmatic doesn’t just sell $10 tubes of makeup and Happy Meals at...

Human Oversight is Still a Must

AI is a boon to programmatic advertising, and the “intelligence” in artificial intelligence is getting smarter each day. However, because AI algorithms aren’t able to experience emotion or base...

What’s My Marketing Data Telling Me?

What’s My Marketing Data Telling Me? Do you know what your marketing data is actually saying? These days, it’s not enough just to collect data on your verticals. You also need to understand what...

Why Your OTT Mix Should Go Mobile

When the pandemic forced billions of people to stay home earlier this year, over-the-top (OTT) media skyrocketed as consumers began streaming more video content than ever before. This wasn’t entirely...

Building an Effective Political Campaign

This year has brought countless changes to markets everywhere, including the political arenas. But unlike the downturn of other markets, 2020 political ad spend is expected to increase and break all...

5 Keys to Strategic Content Promotion

Sometimes marketers take creative content for granted, but no matter how intriguing or relevant their work may be, it cannot lead to success without a solid content promotion strategy crafted with a...