Blog & News

January 19, 2022

Featured on Yahoo! Finance: Recent Study Shows Display as the Backbone to Digital Marketing

By Jenna Kimble, Content Marketing Writer

As a leader in programmatic advertising, Genius Monkey knows that a well-rounded strategy includes display first and then other programmatic services added on to complement display. In fact, data shows that display campaigns are the backbone of almost every successful digital marketing media plan....

King of Ad Fraud Gets Sent to Prison!

On November 10 in 2021, Russian cybercriminal Aleksandr Zhukov was sentenced to 10 years in prison for his digital ad scam, stealing more than $7 million from U.S. advertisers and publishers for more...

The Proof is in Programmatic: How We've Grown in the Last 3 Years

The Internet came to life 38 years ago. The first iPhone was released 14 years ago. The first television advertisement was a 10-second video during a baseball game in 1941, 80 years ago. It may seem...

Tracking Takes Time: The First 30 Days is Just the Beginning

Did you know the story of The Tortoise and the Hare is actually an amazing marketing analogy? Most businesses want to be the Hare—speedy and instantaneous. But in the marketing world, where the race...

What’s Coming in 2022? Marketing Trends You Should Prepare For

Last year, the pandemic turned the world upside down, and it’s not over yet. Marketing shifted, with brands trying new tactics to reach those staying home. Even now, digital changes happen...

Attribution Models Are NOT One Size Fits All!

In 2017, 76% of marketers reported that they currently had or planned to have marketing attribution. Fast forward to today, where that number has only increased, as marketing attribution is a crucial...

Featured on Yahoo! Finance: How Genius Monkey Gives Full Attribution

In marketing and advertising, we know that the more you know, the more you can optimize and succeed. When it comes to attribution and reporting, knowing the full picture about a potential customer can...

‘Tis the Season to Be Streaming: How OTT/CTV Can Benefit From the Holidays

From Freeform’s 31 Nights of Halloween to Macy’s Thanksgiving Day Parade (which has 50 million viewers), there is no shortage of big events to watch for this holiday season. A 2020 study from Unruly...

Facebook Went Dark—What Did You Do?

Where were you on October 4, 2021? If you own a smartphone or keep up with the news, you’ll remember that at the beginning of this month, Facebook “broke down” for more than 5 hours. And it wasn’t...

Polling Your Customers Doesn’t Work — Why Attribution is Crucial

Can you remember every ad you saw? What was the last commercial that caught your eye? In a world of constant messaging and promotion, it’s nearly impossible to remember every ad that passes your way....

How New CMOs Can Objectively Evaluate Their New Company's Marketing Strategies and Vendors Without Clearing House

Much to the dismay of advertising and marketing agencies, when they hear that their client has a new Chief Marketing Officer (CMO) or high-level marketing manager, they know that there is about to be...