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September 1, 2021

Preparing your Company during Google’s Cookie Ban Delay

Genius Monkey recently made a blog post about Google’s modifications regarding its cookie guidelines for the digital marketing industry. But hold the presses! Google just announced that it was pushing back its timeline from 2021 to 2023 before they kill third-party tracking cookies, giving the...
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Create Your Own Economy

Create Your Own Economy

The marketing funnel is a way to visualize and understand the full process of your clients’ journeys from before they even have a spark of a thought that they have a need up until they decide you are...
Read More > August 4, 2021
The Importance of Being Mobile Friendly

The Importance of Being Mobile Friendly

Consumers have grown increasingly accustomed to using their mobile devices to research products and make purchases, spending a large portion of their day using their phones. On average, smartphone...
Read More > July 14, 2021
Customer Insights in a Cookieless World

Customer Insights in a Cookieless World

Over the last few years, there have been several changes to how browsers handle first and third-party cookies. And now it looks like it might be time to say goodbye to third-party cookies for good....
Read More > June 30, 2021
The Customer Journey is No Longer Linear

The Customer Journey is No Longer Linear

Marketers from all industries agree that a cohesive customer journey across all touch points and channels is essential. The classic customer journey map, however, is no longer applicable in our...
Read More > June 9, 2021
Expand Your Reach with Audio Ads

Expand Your Reach with Audio Ads

In the wake of 2020, it seems consumers can’t get enough of digital audio. With over 200 million listeners in the US, digital audio is now ranked among the top most-popular digital activities for...
Read More > May 26, 2021
What's New in Q2 @ Genius Monkey

What's New in Q2 @ Genius Monkey

Introducing ROAS Dashboard Reporting and S3 Bucket API Integration! At Genius Monkey, we’re committed to excellence–not just in the service we provide but in our industry knowledge, product offerings...
Read More > May 5, 2021
Mastering Post-Click Optimization

Mastering Post-Click Optimization

Too many marketers forget that the ad is only the first impression—known as the “pre-click experience.” Everything that happens after a prospect clicks your ad, or when they visit your website a day,...
Read More > April 22, 2021
Your Customers Are Not Robots

Your Customers Are Not Robots

The most important factor when working to improve your return on ad spend is relevance. Brand relevance must be prioritized to succeed in any marketplace, but it’s even more crucial to maintain your...
Read More > April 7, 2021
Adiós to the Third-Party Cookie

Adiós to the Third-Party Cookie

You’ve probably heard by now that by the year 2022, those of us in the digital ad industry must say “adiós” to the third-party cookie. The third-party phase-out was first announced in February 2020,...
Read More > March 31, 2021
Staying Ahead of Consumer Behavior

Staying Ahead of Consumer Behavior

In 2020, not only did consumers change, but marketing tactics evolved as well. Video took off last year, virtual and remote customer experiences replaced more traditional shopping processes and new...
Read More > March 24, 2021
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