Genius Monkey Improves Measurement and Viewability for CTV through DoubleVerify
By JENNA KIMBLE
DoubleVerify recently created an ad verification solution that can verify an ad’s viewability for connected TV.
They launched this ad verification in February 2023, allowing advertisers to determine if an ad within a CTV app was actually seen by a user. This marks the first time a viewability...
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We at Genius Monkey believe that constant, steady improvement is key to success not only in your advertising endeavors, but in the tools we use to make it possible. We’re excited and eager to share...
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Straight to the nitty-gritty; it’s because we have been working hard on our optimization...
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Whether you’re watching...
Spam calls: perhaps one of the few universal experiences that can finally unite humanity with our shared annoyance. Whether it takes the form of an email, a text, or a good ol’ fashioned phone call,...
We know you want the best. How do we know that? Because that’s what we want, too.
We are only interested in giving our best, every time. No cutting corners, no surprises. That’s why we’re sharing our...
What do you do when everything seems to be perfect, but you’re not seeing results? You may have thought you set up the best strategy possible, but when the numbers aren’t lining up, there’s usually a...
Many major Connected TV publishers such as Netflix and DIRECTV are making exclusive deals with DSP’s, meaning their inventory can be bought through one DSP. This could be affecting your...
First, there came the DSP. Now, a somewhat newer term has emerged following the release of new technology—Meta-DSP. Don’t worry about trying to keep up and understanding it all—we’ll do it for you,...
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