Blog & News | Genius Monkey

23 September

Luxury Brands Can’t Afford to Ignore Programmatic

For luxury brands, loyal relationships and the revenues they bring in are everything. As Genius Monkey has advocated for years, programmatic doesn’t just sell $10 tubes of makeup and Happy Meals at McDonald’s … it also sells $30,000 diamonds and $500,000 homes. American short-story writer and novelist, F Scott Fitzgerald, famously wrote, “The rich are different from you and me.” Comparatively, high-ticket items are different from other goods, too. They do take longer to sell, but by implementing digital programmatic, the ROI and sales numbers are greatly improved. When it comes to these high-dollar items, they’re practically never an impulse buy, rather the consumer does a great deal of shopping and research.

16 September

Human Oversight is Still a Must

AI is a boon to programmatic advertising, and the “intelligence” in artificial intelligence is getting smarter each day. However, because AI algorithms aren’t able to experience emotion or base decisions on gut instinct, there will always be a need for human oversight to help govern AI technology and ensure proper decisions are being made. Intelligence without oversight isn’t enough When the late Kobe Bryant passed away earlier this year, social media and news agencies went wild reporting the tragedy. This spurred AI into action, prompting numerous programmatic ads for Kobe memorabilia to show up on consumer device screens around the world.

02 September

What’s My Marketing Data Telling Me?

What’s My Marketing Data Telling Me? Do you know what your marketing data is actually saying? These days, it’s not enough just to collect data on your verticals. You also need to understand what that data is saying so you can actually use it to optimize campaigns. Understanding your vertical data can be tricky, but we have a few tips to help make things easier in our recent Yahoo! Finance publication titled What’s My Marketing Data Telling Me? Genius Monkey Helps You Understand, written by our very own Travis Champ, Director of Operations here at Genius Monkey. Check it out!

02 September

Why Your OTT Mix Should Go Mobile

When the pandemic forced billions of people to stay home earlier this year, over-the-top (OTT) media skyrocketed as consumers began streaming more video content than ever before. This wasn’t entirely surprising, though. With video streaming revenue expected to grow to $30.4 billion by 2024, OTT has been a marketing go-to for several years. But there’s an often-overlooked OTT video platform that’s held strong and steady despite the turbulence of 2020, and continues to climb even still: mobile video ads. As more and more people steer away from linear and smart TV screens in favor of personal mobile device screens, it only makes sense that video ads should do the same.

26 August

Building an Effective Political Campaign

When it comes to digital advertising, strategic content promotion is critical. And if you want to drive high-quality traffic to your business, the greatest tool to deliver that content is programmatic ad targeting. We use precision ad technology to create finely-tuned audience segments, thereby delivering the right content, to the right audience, at the right time for our clients. But that’s not all you can do to boost your content marketing success! Check out these 5 keys to strategic content promotion, and turn your creative content into customer conversions.

04 August

5 Keys to Strategic Content Promotion

29 July

Cutting the Cord: What’s the Best Streaming Service to Use?

More and more people are “cutting the cord” with traditional cable TV services and moving to television streaming services, instead.

According to a report by PwC Consumer Intelligence, 78% of households use one-or-more streaming platforms, such as Hulu, Netflix, Amazon, YouTube, and many more. These are known as online streaming providers because they connect users to TV programming without a cable connection.

20 July

We’ve Gone ATOMIC!

Since 2009, the Genius Monkey brand has strived to represent a culture and relationship unique to the world of digital programmatic advertising. Now, we’ve taken a dose of evolution-inducing radiation and gone ATOMIC with our brand to exemplify where our company has been – and how we’re progressing forward.

14 July

The Strength of Audio Ads in 2020

While 2020 has brought dramatic changes to the ad market, one medium is still going strong and continues to climb: audio ads. Programmatic audio ads allow advertisers to reach target audiences beyond screens, thereby expanding their reach and potential conversions. And 2020 is the year to start including these powerful ad types to your marketing campaigns. Why? We’ve got a few powerful reasons for you to consider, along with the latest statistics proving just how influential audio ads are in today’s market. Programmatic ads can boost any advertiser’s campaign by targeting different types of audiences, but choosing the right kind of programmatic content can level up your marketing potential even more.

06 July

COVID-19 Causes Increase in Mobile Device Use

During this time of COVID-19, our portable devices have been somewhat of a lifeline to the outside world, as so many people have been ordered to stay in place during the global pandemic. Needless to say, this has brought about increased mobile use. In other words, the time spent on our smartphones and tablets has risen drastically. Changes in mobile use Over the past year, some of these trends were expected, and were already manifesting themselves before the global pandemic hit the U.S. These trends include an increase in time on social media, streaming audio, video, and gaming. COVID-19 didn’t bring these trends about, but it sure did speed up the increases.

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