How many TV show and movie subscription channels are you paying for right now? From Disney+ to HBO Max and Netflix, you’re probably paying $8-12 per platform each month. That adds up. As subscription costs keep rising, so does the popularity of a different platform: FAST.
What is FAST? FAST stands...
Why are so many marketers talking about the cookie? Didn’t Google wipe out cookies this year? Well, not quite.
There’s a lot of talk in the digital advertising world related to cookies, privacy, and...
What’s an advertisement you’ve seen in the last week that you can remember? It may not be as easy as you think to remember a digital or online ad. In fact, many people tune these advertisements out of...
You can be targeted based on where you live. You can be targeted based on age, religion, favorite toothpaste brand, and more.
As advertisers, we use targeting points like this to match...
While 2022 had its challenges, like transitioning from a pandemic and adapting to post-pandemic marketing, it also had its rewards and learning experiences. Genius Monkey continues to grow, not only...
This holiday season, whether you have your marketing strategy ready or you need a little help, pay attention to what your favorite brands are doing. Use the time now to keep track of what you like and...
This is the best and busiest time of year to make the most of your ad dollars. You may think this season is too “chaotic” or unpredictable, but it’s actually one of the most important times for your...
Thanksgiving is right around the corner, and it may be the best time for you to advertise.
Thanksgiving is about heartfelt moments with family, eating amazing food, and finally buying that thing...
At this time of year, most people like the tricks and the treats. But when it comes to your business and the customer experience, you want to avoid anything ghastly. That’s why we’ve put together the...
This Fall may be the busiest season for streaming television, as Netflix and Disney+ prepare to release their new ad-supported tiers in November and December, respectively.
This year alone, 55.1% of...
In our latest article published on Yahoo! Finance and Martech Cube, about Digiday selecting Genius Monkey, a programmatic ad platform and Meta-DSP, as a finalist for their 2022 Technology Awards....
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