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March 6, 2024

In the News: Genius Monkey Featured on HostingAdvice.com

Featured on HostingAdvice.com, Jordan Sporgis held an interview with Genius Monkey COO Travis Champ to discuss how Genius Monkey has remained one of the top programmatic options in the space by leveraging data for unparalleled insight into the programmatic journey. Check out some of the highlights...
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2023 Programmatic Data Analysis From the Genius Monkey Platform

2023 Programmatic Data Analysis From the Genius Monkey Platform

Wow, what a year; 2023 was one for the books for digital media buyers. We saw the introduction of Netflix OTT placements, the last of lingering Cookies going away, the new growth of DOOH, and the ever...
Read More > February 14, 2024
Telly’s “Free 4K TV” Hail Mary and Why Advertisers Should Take Note

Telly’s “Free 4K TV” Hail Mary and Why Advertisers Should Take Note

In early 2023, a startup called Telly boldly declared its intention to revolutionize the television industry. Many took notice because the founder and CEO is Ilya Pozin, the former CEO of the wildly...
Read More > February 7, 2024
What to Know About Marketing to Gen Z

What to Know About Marketing to Gen Z

Gen Z is growing up; they’ve been the transition generation for some time, and now more than half of them have reached adulthood. As their purchasing potential grows, it’s time to take notice of how,...
Read More > January 24, 2024
Tips for a Stronger Paid Search Strategy

Tips for a Stronger Paid Search Strategy

Programmatic advertising has been on the rise ever since Genius Monkey helped coin the term in 2010. It’s no easy one-size-fits-all solution, though; a good programmatic campaign involves a lot of...
Read More > January 17, 2024
The Real-World Importance of Impression Tracking

The Real-World Importance of Impression Tracking

If you live in the U.S. and have been on the internet this month, there’s a good chance you’ve been on YouTube. The video platform hosts more than 2.7 billion active users, and no platform can get...
Read More > January 10, 2024
How to Combat Made-for-Advertising Sites

How to Combat Made-for-Advertising Sites

Wherever services can be exchanged for money, you’ll find not-so-great artists trying to make as much money with as little effort as possible. Made-for-advertising sites are a barely-legal scam that...
Read More > December 5, 2023
Building Up Your Brand in the Busiest Season of the Year

Building Up Your Brand in the Busiest Season of the Year

‘Tis the season; holiday spending in the US grew to over $940 billion in 2022, largely concentrated around Black Friday, Cyber Monday, and the newly-minted Small-Business Saturday snuggled in between....
Read More > November 1, 2023
3 Key Factors for Political Advertisers to Consider in the Upcoming Cycle

3 Key Factors for Political Advertisers to Consider in the Upcoming Cycle

Election season is right around the corner, and now is the time to put your advertising plan into action! Political marketing is more essential than ever; research suggests that most people don’t...
Read More > October 25, 2023
Buy X Through Google, Amazon Prime Video Ads, and More: Recent Shake-ups in the Digital Advertising World

Buy X Through Google, Amazon Prime Video Ads, and More: Recent Shake-ups in the Digital Advertising World

Digital advertising is always on the move, and the industry has seen some recent shake-ups that can have an impact on your marketing strategy. From new advertising partnerships to rapidly expanding...
Read More > October 18, 2023
Press Release: Genius Monkey Expands Audience Insights Reporting With Data From StatSocial Integration

Press Release: Genius Monkey Expands Audience Insights Reporting With Data From StatSocial Integration

Genius Monkey is teaming up with StatSocial, a platform that leverages social profile audience data to give users next-level insights into their engaged audience, their affinities and other persona...
Read More > October 4, 2023
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