Blog & News

November 29, 2021

What’s Coming in 2022? Marketing Trends You Should Prepare For

By Jenna Kimble, Content Marketing Writer

Last year, the pandemic turned the world upside down, and it’s not over yet. Marketing shifted, with brands trying new tactics to reach those staying home. Even now, digital changes happen unexpectedly, as new apps pop up, new trends appear, and new marketing strategies take hold. There’s never been...

Attribution Models Are NOT One Size Fits All!

In 2017, 76% of marketers reported that they currently had or planned to have marketing attribution. Fast forward to today, where that number has only increased, as marketing attribution is a crucial...

Featured on Yahoo! Finance: How Genius Monkey Gives Full Attribution

In marketing and advertising, we know that the more you know, the more you can optimize and succeed. When it comes to attribution and reporting, knowing the full picture about a potential customer can...

‘Tis the Season to Be Streaming: How OTT/CTV Can Benefit From the Holidays

From Freeform’s 31 Nights of Halloween to Macy’s Thanksgiving Day Parade (which has 50 million viewers), there is no shortage of big events to watch for this holiday season. A 2020 study from Unruly...

Facebook Went Dark—What Did You Do?

Where were you on October 4, 2021? If you own a smartphone or keep up with the news, you’ll remember that at the beginning of this month, Facebook “broke down” for more than 5 hours. And it wasn’t...

Polling Your Customers Doesn’t Work — Why Attribution is Crucial

Can you remember every ad you saw? What was the last commercial that caught your eye? In a world of constant messaging and promotion, it’s nearly impossible to remember every ad that passes your way....

How New CMOs Can Objectively Evaluate Their New Company's Marketing Strategies and Vendors Without Clearing House

Much to the dismay of advertising and marketing agencies, when they hear that their client has a new Chief Marketing Officer (CMO) or high-level marketing manager, they know that there is about to be...

Preparing your Company during Google’s Cookie Ban Delay

Genius Monkey recently made a blog post about Google’s modifications regarding its cookie guidelines for the digital marketing industry. But hold the presses! Google just announced that it was pushing...

Create Your Own Economy

The marketing funnel is a way to visualize and understand the full process of your clients’ journeys from before they even have a spark of a thought that they have a need up until they decide you are...

The Importance of Being Mobile Friendly

Consumers have grown increasingly accustomed to using their mobile devices to research products and make purchases, spending a large portion of their day using their phones. On average, smartphone...

Customer Insights in a Cookieless World

Over the last few years, there have been several changes to how browsers handle first and third-party cookies. And now it looks like it might be time to say goodbye to third-party cookies for good....