Blog & News

August 4, 2021

Create Your Own Economy

By Randy C Watts, EIC Genius Monkey

The marketing funnel is a way to visualize and understand the full process of your clients’ journeys from before they even have a spark of a thought that they have a need up until they decide you are the right company to fulfill that need. A full-funnel marketing approach begins at the top of the...

The Importance of Being Mobile Friendly

Consumers have grown increasingly accustomed to using their mobile devices to research products and make purchases, spending a large portion of their day using their phones. On average, smartphone...

Customer Insights in a Cookieless World

Over the last few years, there have been several changes to how browsers handle first and third-party cookies. And now it looks like it might be time to say goodbye to third-party cookies for good....

The Customer Journey is No Longer Linear

Marketers from all industries agree that a cohesive customer journey across all touch points and channels is essential. The classic customer journey map, however, is no longer applicable in our...

Expand Your Reach with Audio Ads

In the wake of 2020, it seems consumers can’t get enough of digital audio. With over 200 million listeners in the US, digital audio is now ranked among the top most-popular digital activities for...

What's New in Q2 @ Genius Monkey

Introducing ROAS Dashboard Reporting and S3 Bucket API Integration! At Genius Monkey, we’re committed to excellence–not just in the service we provide but in our industry knowledge, product offerings...

Mastering Post-Click Optimization

Too many marketers forget that the ad is only the first impression—known as the “pre-click experience.” Everything that happens after a prospect clicks your ad, or when they visit your website a day,...

Your Customers Are Not Robots

The most important factor when working to improve your return on ad spend is relevance. Brand relevance must be prioritized to succeed in any marketplace, but it’s even more crucial to maintain your...

Adiós to the Third-Party Cookie

You’ve probably heard by now that by the year 2022, those of us in the digital ad industry must say “adiós” to the third-party cookie. The third-party phase-out was first announced in February 2020,...

Staying Ahead of Consumer Behavior

In 2020, not only did consumers change, but marketing tactics evolved as well. Video took off last year, virtual and remote customer experiences replaced more traditional shopping processes and new...

Marketing in the Era of E-Commerce

Over the last several decades, we’ve seen huge advances in technology that have raised the bar for global markets faster than most businesses have been able to keep up with. Thanks to social...