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January 25, 2023

All About FAST—Free Ad-Supported Television

How many TV show and movie subscription channels are you paying for right now? From Disney+ to HBO Max and Netflix, you’re probably paying $8-12 per platform each month. That adds up. As subscription costs keep rising, so does the popularity of a different platform: FAST. What is FAST? FAST stands...
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If You Give a Marketer a Cookie…They’re Going To Want It Forever

If You Give a Marketer a Cookie…They’re Going To Want It Forever

Why are so many marketers talking about the cookie? Didn’t Google wipe out cookies this year? Well, not quite. There’s a lot of talk in the digital advertising world related to cookies, privacy, and...
Read More > January 18, 2023
What Every Ad Needs – Tips From Our Team

What Every Ad Needs – Tips From Our Team

What’s an advertisement you’ve seen in the last week that you can remember? It may not be as easy as you think to remember a digital or online ad. In fact, many people tune these advertisements out of...
Read More > January 11, 2023
It’s All About Intent...Search Intent

It’s All About Intent...Search Intent

You can be targeted based on where you live. You can be targeted based on age, religion, favorite toothpaste brand, and more. As advertisers, we use targeting points like this to match...
Read More > January 4, 2023
The Top Things We Learned in 2022

The Top Things We Learned in 2022

While 2022 had its challenges, like transitioning from a pandemic and adapting to post-pandemic marketing, it also had its rewards and learning experiences. Genius Monkey continues to grow, not only...
Read More > December 7, 2022
The 12 Days of Boosting Your Business

The 12 Days of Boosting Your Business

This holiday season, whether you have your marketing strategy ready or you need a little help, pay attention to what your favorite brands are doing. Use the time now to keep track of what you like and...
Read More > November 30, 2022
Naughty or Nice? Is Your Holiday Advertising as Good as It Could Be?

Naughty or Nice? Is Your Holiday Advertising as Good as It Could Be?

This is the best and busiest time of year to make the most of your ad dollars. You may think this season is too “chaotic” or unpredictable, but it’s actually one of the most important times for your...
Read More > November 15, 2022
Why Thanksgiving is the Best Holiday for Advertisers

Why Thanksgiving is the Best Holiday for Advertisers

Thanksgiving is right around the corner, and it may be the best time for you to advertise. Thanksgiving is about heartfelt moments with family, eating amazing food, and finally buying that thing...
Read More > November 2, 2022
5 Spooky Ways You’re Scaring Off Customers

5 Spooky Ways You’re Scaring Off Customers

At this time of year, most people like the tricks and the treats. But when it comes to your business and the customer experience, you want to avoid anything ghastly. That’s why we’ve put together the...
Read More > October 18, 2022
Netflix and Disney+ Race to Release Advertising Options

Netflix and Disney+ Race to Release Advertising Options

This Fall may be the busiest season for streaming television, as Netflix and Disney+ prepare to release their new ad-supported tiers in November and December, respectively. This year alone, 55.1% of...
Read More > October 12, 2022
Press Release: Digiday Names Genius Monkey as Finalist for Best Measurement Solution

Press Release: Digiday Names Genius Monkey as Finalist for Best Measurement Solution

In our latest article published on Yahoo! Finance and Martech Cube, about Digiday selecting Genius Monkey, a programmatic ad platform and Meta-DSP, as a finalist for their 2022 Technology Awards....
Read More > October 10, 2022
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