Those of you who follow the progression of Genius Monkey’s technology know that we are always manifesting the importance of true measurement and attribution in order to gain a better understanding of which marketing efforts are most effective. Without this, there’s no way to know what works, and what doesn’t.
Digital programmatic advertisers that want to achieve full attribution need to grasp an understanding of their performance across an increasing number of channels. As marketers continue their digital progression, there are metrics that cannot be discarded or ignored, rather, they must be part of the application. If brick and mortar visits or phone calls are a part of your ad strategies, then mixing your gathered data with those digital metrics can be challenging. This is why many advertisers end up with a blind spot when their results are measured. But this blind spot can be cleared up considerably with call attribution.
Digital programmatic hasn’t always had a stellar reputation when it comes to ad fraud. Marketing professionals throughout the industry have been burned by ad tech companies in the past who failed to protect their clients from malicious ad fraud.
This resulted in a mountain of wasted ad dollars and tarnished brand reputations so it’s understandable why they might be hesitant to climb back onboard the ad tech safety train. After all, how can they know who to trust? With so much at stake, and so many fraudulent practices to be wary of, it’s easy to be afraid.
For the past ten years, Genius Monkey has helped advertisers find and reach target audiences across the full sales funnel with our programmatic technology. Now, we’ve taken that expertise to the next level and applied it to the hottest marketing channel in the world right now: OTT/CTV (Over The Top/Connected TV).
For the first time ever, you can now amplify your campaigns by re-engaging viewers who saw your OTT / CTV ad with another ad of yours from a different medium (display, video, or audio) streamed across desktop, tablets and mobile devices so they can further engage your brand!
Genius Monkey wants to extend our most sincere concerns and best wishes to all of our readers during this pandemic storm. Hopefully, this quest for virus protection will all be over with soon so we can go about our day-to-day activities as normal.
We know that many businesses have shut down, or are operating at a slow crawl, and our hearts and thoughts are with them. At Genius Monkey, our production hasn’t slowed down, as we are working hard to keep your programmatic digital platforms up and running like normal. You can be assured that during these tumultuous times, our wheels of production haven’t slowed a bit.
There are a lot of uncertainties these days, which tend to boggle brains and stifle activities. We are continually bombarded with information about the COVID-19 virus, and what we’re supposed to be doing to avoid it. But we don’t hear nearly enough about one of the best remedies to the boredom of staying self-quarantined – laughter!
Just as we did for last year’s National Programmatic Day, we want to offer a few tidbits that just may help you with the laughing part of staying home:
Q. What is the biggest lie in the entire universe?
A. “I have read and agree to the Terms & Conditions.”
With the world grappling with the coronavirus pandemic and more and more people being confined to their homes, today’s customer experience is more important than ever.
As online audiences stay glued to their device screens in search of answers and distractions, the digital ads they encounter will play a big role in their decision-making process, making the customer experience important. In fact, 84% of people say experiences are just as important (if not more so) than a company’s products.
With a third of the world in lockdown due to the coronavirus, and the remaining population mostly staying put at home, consumers spend more time reading or watching the news than ever before. In fact, Nielsen predicts a 60% increase in the video content consumed in U.S. homes due to worldwide health fears.
With viewership numbers increasing by the day, the programmatic landscape is quickly becoming the most stable highway for digital advertising, and rightly so! Here are a few staying-power strengths that make programmatic strategies a safe marketing choice (corona-proof, if you will) during the COVID-19 pandemic.
Due to the coronavirus lockdowns and social distancing measures, consumers are spending more time online at home than ever before, which gives marketers an opportunity to capture more eye-balls, all at once.
But life has drastically changed for consumers, which means your business strategy during the COVID-19 pandemic should as well. Not sure where to start? Here are a few ideas and tips other companies have successfully employed to help get you started:
Many brick-and-mortar stores are closing their locations to help prevent the spread of the coronavirus and focusing on digital sales and online storefronts instead. Not only does this create an active revenue stream to combat inventory loss or bankruptcy, but it also boosts online brand awareness and establishes a highly-relevant (and globally accessible) digital shopping outlet for years to come. Ace Hardware, for example, now offers call-ahead orders, and they even bring your purchases right out to your car. Never before have hardware stores done anything like this, but what a great way to invest in the future of their business! Countless storefronts who’ve been shut down can find new promise, and potentially greater returns, simply by opening their virtual doors online.
During the 1980s recession, studies found that businesses who continued to advertise throughout the economic downturn came out 256% ahead of their competitors who didn’t advertise!
Some brands hesitate moving forward with marketing plans due to the coronavirus pandemic and an unpredictable future. But the worst thing you can do in a crisis is panic! A lot of brands get it and are upping their game Here are our top five reasons why any serious business should continue advertising and/or branding at full-speed: