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August 18, 2022

The $1 Billion Podcast and Audio Industry You Should Be Tapping Into

Podcasts have continued to skyrocket in 2022, hitting over $1 billion in ad revenue. According to a report by IAB and PricewaterhouseCoopers, podcasts are growing twice as fast as the internet advertising market as a whole. Before recently, advertisers could only purchase audio directly through...
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Put User Experience First, and You’ll Win Every Time

Put User Experience First, and You’ll Win Every Time

If you check your phone right now, how many apps do you have for a loyalty program or retail store? We’re talking about everything from the Target and Kohl’s app to your favorite restaurant’s rewards...
Read More > August 10, 2022
Post-Pandemic Marketing is the New Marketing

Post-Pandemic Marketing is the New Marketing

When we entered 2020, nobody could predict what was going to happen. And nobody could foresee that the next two years would be full of immense change, online pandemonium, and masks. Don’t worry, this...
Read More > July 27, 2022
Press Release: Why Agencies Are Leaving the Self-Service Model for Fully Managed Platforms

Press Release: Why Agencies Are Leaving the Self-Service Model for Fully Managed Platforms

Many agencies try to keep everything in-house with a self-serve digital advertising model, but they’re left with depleted time and resources. In our latest article published on Yahoo! Finance and...
Read More > July 20, 2022
Your Source of Programmatic Ad Trends: Q2 vs Q1 2022

Your Source of Programmatic Ad Trends: Q2 vs Q1 2022

The downfall of linear and traditional marketing has given way to new marketing mediums, such as CTV and Programmatic audio, which continue to rise. Television, streaming, YouTube, and other online...
Read More > July 13, 2022
Turn Data into Insights with These 3 Tips

Turn Data into Insights with These 3 Tips

Do you understand the difference between data and insights? Are you really understanding your data, or do you have surface-level knowledge that can be improved? In an Adweek article by Anastasia Leng,...
Read More > June 29, 2022
What Is a Diverse Media Plan, and Are You Really Running One?

What Is a Diverse Media Plan, and Are You Really Running One?

Being diverse with your marketing spend is the future. Our lives are diverse—even on a given day our routines can change sporadically. And just like our daily lives, our marketing approach can’t be...
Read More > June 8, 2022
Should You Advertise in the Metaverse?

Should You Advertise in the Metaverse?

What is the Metaverse? According to Facebook, the Metaverse is a virtual arena, where “3D spaces in the metaverse will let you socialise, learn, collaborate and play in ways that go beyond what we can...
Read More > May 25, 2022
Could Advertising Save Netflix?

Could Advertising Save Netflix?

Netflix Reported a loss of 200,000 subscribers in April 2022. They attributed the loss to factors like increased inflation, password sharing, and shutting down service to 700,000+ Russian accounts...
Read More > May 18, 2022
Featured on Yahoo! Finance: Genius Monkey Political Campaigns See 78% Win Rate Over Past 4 Election Cycles

Featured on Yahoo! Finance: Genius Monkey Political Campaigns See 78% Win Rate Over Past 4 Election Cycles

This year is on track to be a record year for political spending while PAC’s, candidates, lobbyists and other political groups are striving to move the needle in name and bill recognition. You...
Read More > May 12, 2022
Are My Devices Really Listening to Me?

Are My Devices Really Listening to Me?

You’re sitting at home, having a conversation with someone about a restaurant or a new piece of clothing you want to buy. Two minutes later, you see an advertisement on your phone for that same exact...
Read More > April 20, 2022
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