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September 28, 2022

The 3 Easy Ways You Can Outshine Your Competitors

You’ve probably heard it a million times—the best tips and tricks to make your business better. But we’re here to speak from experience—10+ years of it—and let you in on the things we’ve learned about outperforming competitors. It’s more than just keeping tabs on what the other guys are doing. It’s...
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Genius Monkey ROI Reporting and Attribution Tools Drive Increased Returns

Genius Monkey ROI Reporting and Attribution Tools Drive Increased Returns

A great marketing campaign is nothing without the ability to track and visualize it through a full stack of reporting and attribution readily available at the advertiser’s hands. You can have the best...
Read More > September 21, 2022
What Makes a Well-Designed Ad? We Asked Our Creative Director

What Makes a Well-Designed Ad? We Asked Our Creative Director

We sat down with our Creative Director at Genius Monkey, Damon Reine, and asked him about his work, design tips, advertising secrets, and more. Here’s what he had to say: Q: What does being creative...
Read More > September 14, 2022
The $1 Billion Podcast and Audio Industry You Should Be Tapping Into

The $1 Billion Podcast and Audio Industry You Should Be Tapping Into

Podcasts have continued to skyrocket in 2022, hitting over $1 billion in ad revenue. According to a report by IAB and PricewaterhouseCoopers, podcasts are growing twice as fast as the internet...
Read More > August 18, 2022
Put User Experience First, and You’ll Win Every Time

Put User Experience First, and You’ll Win Every Time

If you check your phone right now, how many apps do you have for a loyalty program or retail store? We’re talking about everything from the Target and Kohl’s app to your favorite restaurant’s rewards...
Read More > August 10, 2022
Post-Pandemic Marketing is the New Marketing

Post-Pandemic Marketing is the New Marketing

When we entered 2020, nobody could predict what was going to happen. And nobody could foresee that the next two years would be full of immense change, online pandemonium, and masks. Don’t worry, this...
Read More > July 27, 2022
Press Release: Why Agencies Are Leaving the Self-Service Model for Fully Managed Platforms

Press Release: Why Agencies Are Leaving the Self-Service Model for Fully Managed Platforms

Many agencies try to keep everything in-house with a self-serve digital advertising model, but they’re left with depleted time and resources. In our latest article published on Yahoo! Finance and...
Read More > July 20, 2022
Your Source of Programmatic Ad Trends: Q2 vs Q1 2022

Your Source of Programmatic Ad Trends: Q2 vs Q1 2022

The downfall of linear and traditional marketing has given way to new marketing mediums, such as CTV and Programmatic audio, which continue to rise. Television, streaming, YouTube, and other online...
Read More > July 13, 2022
Turn Data into Insights with These 3 Tips

Turn Data into Insights with These 3 Tips

Do you understand the difference between data and insights? Are you really understanding your data, or do you have surface-level knowledge that can be improved? In an Adweek article by Anastasia Leng,...
Read More > June 29, 2022
What Is a Diverse Media Plan, and Are You Really Running One?

What Is a Diverse Media Plan, and Are You Really Running One?

Being diverse with your marketing spend is the future. Our lives are diverse—even on a given day our routines can change sporadically. And just like our daily lives, our marketing approach can’t be...
Read More > June 8, 2022
Should You Advertise in the Metaverse?

Should You Advertise in the Metaverse?

What is the Metaverse? According to Facebook, the Metaverse is a virtual arena, where “3D spaces in the metaverse will let you socialise, learn, collaborate and play in ways that go beyond what we can...
Read More > May 25, 2022
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