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November 17, 2020

The Financial Sector is a Unique Bird in the Digital Landscape

While banks are an important part of our economy, they’re not the only component of the financial sector. Also included are real estate firms, insurance companies, and investment firms. Advertising for financial institutions can be challenging, as it’s always changing and very fast-paced. In fact,...
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What Marketers Can Expect for 2021

What Marketers Can Expect for 2021

The year of 2020 has been a wild ride and it’s still going strong. This year has thrown marketers from every industry for a loop when it comes to customer patterns and advertising predictability, and...
Read More > November 10, 2020
Unfettered by iOS Privacy Settings

Unfettered by iOS Privacy Settings

With the release of iOS 14, Apple is making yet another big privacy-focused upgrade to iOS. One where users can choose to hide their device’s ID from apps so it can’t be tracked. Something many...
Read More > October 20, 2020
Genius Monkey Hits 99th Percentile of all Media Trust Vendors

Genius Monkey Hits 99th Percentile of all Media Trust Vendors

Genius Monkey is proud to announce that our programmatic platform has been listed among the top 1% of all ad vendors with The Media Trust, according to their recently released IAB Transparency &...
Read More > October 14, 2020
Emerging Programmatic Frontiers

Emerging Programmatic Frontiers

Gaming and music and apps…oh my! There’s a brave new world taking shape across the programmatic landscape, and it comes in a host of new platforms and channels for advertisers to explore. But...
Read More > September 30, 2020
Luxury Brands Can’t Afford to Ignore Programmatic

Luxury Brands Can’t Afford to Ignore Programmatic

For luxury brands, loyal relationships and the revenues they bring in are everything. As Genius Monkey has advocated for years, programmatic doesn’t just sell $10 tubes of makeup and Happy Meals at...
Read More > September 23, 2020
Human Oversight is Still a Must

Human Oversight is Still a Must

AI is a boon to programmatic advertising, and the “intelligence” in artificial intelligence is getting smarter each day. However, because AI algorithms aren’t able to experience emotion or base...
Read More > September 16, 2020
What’s My Marketing Data Telling Me?

What’s My Marketing Data Telling Me?

What’s My Marketing Data Telling Me? Do you know what your marketing data is actually saying? These days, it’s not enough just to collect data on your verticals. You also need to understand what...
Read More > September 2, 2020
Why Your OTT Mix Should Go Mobile

Why Your OTT Mix Should Go Mobile

When the pandemic forced billions of people to stay home earlier this year, over-the-top (OTT) media skyrocketed as consumers began streaming more video content than ever before. This wasn’t entirely...
Read More > September 2, 2020
Building an Effective Political Campaign

Building an Effective Political Campaign

This year has brought countless changes to markets everywhere, including the political arenas. But unlike the downturn of other markets, 2020 political ad spend is expected to increase and break all...
Read More > August 26, 2020
5 Keys to Strategic Content Promotion

5 Keys to Strategic Content Promotion

Sometimes marketers take creative content for granted, but no matter how intriguing or relevant their work may be, it cannot lead to success without a solid content promotion strategy crafted with a...
Read More > August 4, 2020
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