August 2022

Podcasts have continued to skyrocket in 2022, hitting over $1 billion in ad revenue. According to a report by IAB and PricewaterhouseCoopers, podcasts are growing twice as fast as the internet advertising market as a whole. Before recently, advertisers could only purchase audio directly through Pandora, iHeartRadio and Spotify, but there was no way to attribute lift or conversions in doing so. In the past two years, Genius Monkey has made it possible to track these via impression-level tracking from knowing when someone hears an ad and converts afterwards.

If you check your phone right now, how many apps do you have for a loyalty program or retail store? We’re talking about everything from the Target and Kohl’s app to your favorite restaurant’s rewards app—who doesn’t want a free burger on their birthday? Most big-name businesses and retailers have an app, and if they don’t, they’re most likely falling behind or missing out on important data. AdExchanger reported that retailers are “investing heavily in first-party data assets (aka their loyalty and membership programs) and in first-party data vehicles like retail media platforms.