February 2022

The leadership around here at Genius Monkey has a saying they always reiterate: “The only way to see the future is to always be innovating and adjusting . . . not adapting. If you are adapting, it’s too late.” COVID-19 brought even more popularity to binge-watching, which dramatically fast-forwarded the streaming industry at an outrageous pace. People did adapt—to watching streamed content around the clock. So the marketing industry also had to adapt quickly.

Rumors spiked this past week over Meta and the possibility they could remove Instagram, WhatsApp, and Facebook from the European Union, as issues over red-tape, regulations, and data arise. Meta released a report recently that explained the reasons for their possible withdrawal from the EU. According to AdWeek, the European regulators are working on legislation to establish how EU citizens’ data will be transferred to the U.S. while withdrawing from a major market is an extreme outcome, this is a reminder that marketers should not put all their eggs in one basket.

Today, we’re talking about LOVE. But not the kind you see in a Tom Hanks/Meg Ryan movie. Yes, we love the romantic side of this special holiday in February, but if you know us, you know we gotta talk about what we love most—marketing, digital advertising, and all things programmatic. So today, we’re inviting you to our candlelit dinner table to talk about LOVE. We’ve created a L-O-V-E acronym for marketing that gives you advertising tips from our experts.

On Sunday, February 13, 2022, millions will gather in their homes—and at SoFi Stadium in California—to watch one of the greatest sports spectacles around: The Super Bowl. Super Bowl 56 is expected to be a big event, with perhaps more watching at home in lieu of COVID-19/Omicron surges in the past two months. Still, one thing we can all agree on is that the advertisements during the Super Bowl are some of the most creative and funniest to be seen.