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September 2020

Emerging Programmatic Frontiers

Emerging Programmatic Frontiers

Gaming and music and apps…oh my! There’s a brave new world taking shape across the programmatic landscape, and it comes in a host of new platforms and channels for advertisers to explore. But...
Read More > September 30, 2020
Luxury Brands Can’t Afford to Ignore Programmatic

Luxury Brands Can’t Afford to Ignore Programmatic

For luxury brands, loyal relationships and the revenues they bring in are everything. As Genius Monkey has advocated for years, programmatic doesn’t just sell $10 tubes of makeup and Happy Meals at...
Read More > September 23, 2020
Human Oversight is Still a Must

Human Oversight is Still a Must

AI is a boon to programmatic advertising, and the “intelligence” in artificial intelligence is getting smarter each day. However, because AI algorithms aren’t able to experience emotion or base...
Read More > September 16, 2020
What’s My Marketing Data Telling Me?

What’s My Marketing Data Telling Me?

What’s My Marketing Data Telling Me? Do you know what your marketing data is actually saying? These days, it’s not enough just to collect data on your verticals. You also need to understand what...
Read More > September 2, 2020
Why Your OTT Mix Should Go Mobile

Why Your OTT Mix Should Go Mobile

When the pandemic forced billions of people to stay home earlier this year, over-the-top (OTT) media skyrocketed as consumers began streaming more video content than ever before. This wasn’t entirely...
Read More > September 2, 2020