August 2020

This year has brought countless changes to markets everywhere, including the political arenas. But unlike the downturn of other markets, 2020 political ad spend is expected to increase and break all previous records. In a recent report from Politico, the initial 2020 ad spend estimates of $6 billion were modified by 12% to predict at least $6.7 billion in this year’s political ad spend! With so much being invested during such a pivotal time for the globe, all eyes will be on politicians and their answers to the many challenges we’ve seen this year.

Sometimes marketers take creative content for granted, but no matter how intriguing or relevant their work may be, it cannot lead to success without a solid content promotion strategy crafted with a digital programmatic platform. Savvy marketers are always on the lookout for ways to improve content visibility and drive more quality traffic to their blogs and websites. Listed below are ways that we here at Genius Monkey have found to be rather effective at boosting interest in your content and increasing traffic with each new post.