July 2020

More and more people are “cutting the cord” with traditional cable TV services and moving to television streaming services, instead. According to a report by PwC Consumer Intelligence, 78% of households use one-or-more streaming platforms, such as Hulu, Netflix, Amazon, YouTube, and many more. These are known as online streaming providers because they connect users to TV programming without a cable connection. Why consumers are making the “cut” Cord-cutters are turning to TV streaming services not only because they’re more affordable, but because they add convenience to the watching experience.

Introducing The New Genius Monkey Logo + Brand Since 2009, the Genius Monkey brand has strived to represent a culture and relationship unique to the world of digital programmatic advertising. Now, we’ve taken a dose of evolution-inducing radiation and gone ATOMIC with our brand to exemplify where our company has been – and how we’re progressing forward. Wait, Is The Company Changing? Nothing about our business operations will be changing.

While 2020 has brought dramatic changes to the ad market, one medium is still going strong and continues to climb: audio ads. Programmatic audio ads allow advertisers to reach target audiences beyond screens, thereby expanding their reach and potential conversions. And 2020 is the year to start including these powerful ad types to your marketing campaigns. Why? We’ve got a few powerful reasons for you to consider, along with the latest statistics proving just how influential audio ads are in today’s market.

During this time of COVID-19, our portable devices have been somewhat of a lifeline to the outside world, as so many people have been ordered to stay in place during the global pandemic. Needless to say, this has brought about increased mobile use. In other words, the time spent on our smartphones and tablets has risen drastically. Changes in mobile use Over the past year, some of these trends were expected, and were already manifesting themselves before the global pandemic hit the U.