Connected TV is currently one of the fastest growing channels in advertising, and it’s not surprising. Connected TV ads are an effective way of reaching your target audience. These highly targeted,...
Optimism Through Programmatic Advertising This year has seen unprecedented changes and challenges enter the marketing world, but that doesn’t mean there’s no room for optimism for advertisers. Last...
Adaptability in the Auto Industry In the early days of COVID-19, one of the first business sectors to readily adapt to market changes was the automotive industry. With lockdown and social distancing...
OTT Continues its Climb One of the fastest growing channels in marketing today is Over the Top Television (OTT), or Connected TV (CTV). This isn’t surprising to the advertising world, as it’s such an...