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30 June

Genius Monkey Brings Dedicated Optimization Connected TV!

Connected TV is currently one of the fastest growing channels in advertising, and it’s not surprising. Connected TV ads are an effective way of reaching your target audience. These highly targeted, unskippable, trackable, brand-safe OTT ads are guaranteed to make an impact on viewers–and Genius Monkey is now offering clients even greater ad optimization with dedicated A/B testing solutions for Connected TV ads! Our new dedicated optimization feature allows advertisers to evaluate different variations of their ads, such as; 15 second vs. 30 second ads, various voice-overs, calls-to-action, and several other variables that can all be tested to determine which creative performs best.
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17 June

How Adaptability is Reviving the Auto Industry

In the early days of COVID-19, one of the first business sectors to readily adapt to market changes was the automotive industry. With lockdown and social distancing measures preventing traditional car-buying transactions, a few savvy dealerships took measures into their own hands and got creative with their sales strategy. And their initiatives saw promising results and positive customer response.

Certain auto dealerships have reworked their entire purchasing process to better suit at-home car buyers by rolling out purchase-from-home vehicle programs. Trucks Only is one such dealer. Their customers can shop online and buy a car from the comfort of their couch with convenient options such as; at-home test drives, online financing and trade-in offers and front-door delivery.

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10 June

OTT Numbers are Skyrocketing in 2020

OTT Continues its Climb One of the fastest growing channels in marketing today is Over the Top Television (OTT), or Connected TV (CTV). This isn’t surprising to the advertising world, as it’s such an effective way to reach your targeted audience. These ads that run on this platform are highly targeted, brand-safe, trackable ads that will always make an impact. These programmatic messages are designed to take away the “spray and pray” method of TV advertising. In fact, these sharp-shooting commercials are quickly becoming a mainstay of the marketing mixes of many brands. Any marketer wanting to succeed in the programmatic landscape will eventually need to become familiar with Over the Top TV, and why it’s so invaluable.
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