June 2020

Connected TV is currently one of the fastest growing channels in advertising, and it’s not surprising. Connected TV ads are an effective way of reaching your target audience. These highly targeted, unskippable, trackable, brand-safe OTT ads are guaranteed to make an impact on viewers–and Genius Monkey is now offering clients even greater ad optimization with dedicated A/B testing solutions for Connected TV ads! Our new dedicated optimization feature allows advertisers to evaluate different variations of their ads, such as; 15 second vs.

Optimism Through Programmatic Advertising This year has seen unprecedented changes and challenges enter the marketing world, but that doesn’t mean there’s no room for optimism for advertisers. Last month, the Interactive Advertising Bureau released its 2019 Internet Ad Revenue Report, along with additional first-quarter insights from the second edition of their Coronavirus Impact Report. Here are their findings. CPMs Experience Pricing Pressure First-quarter 2020 showed year-over-year (YoY) advertising growth despite the impact of COVID-19 beginning in March, but the pandemic did create significant pricing pressure on CPMs, as follows:

Adaptability in the Auto Industry In the early days of COVID-19, one of the first business sectors to readily adapt to market changes was the automotive industry. With lockdown and social distancing measures preventing traditional car-buying transactions, a few savvy dealerships took measures into their own hands and got creative with their sales strategy. And their initiatives saw promising results and positive customer response. The intersection of creativity and adaptability Certain auto dealerships have reworked their entire purchasing process to better suit at-home car buyers by rolling out purchase-from-home vehicle programs.

OTT Continues its Climb One of the fastest growing channels in marketing today is Over the Top Television (OTT), or Connected TV (CTV). This isn’t surprising to the advertising world, as it’s such an effective way to reach your targeted audience. These ads that run on this platform are highly targeted, brand-safe, trackable ads that will always make an impact. These programmatic messages are designed to take away the “spray and pray” method of TV advertising.