May 2020

Those of you who follow the progression of Genius Monkey’s technology know that we are always manifesting the importance of true measurement and attribution in order to gain a better understanding of which marketing efforts are most effective. Without this, there’s no way to know what works, and what doesn’t. Digital programmatic advertisers that want to achieve full attribution need to grasp an understanding of their performance across an increasing number of channels.

Digital programmatic hasn’t always had a stellar reputation when it comes to ad fraud. Marketing professionals throughout the industry have been burned by ad tech companies in the past who failed to protect their clients from malicious ad fraud. This resulted in a mountain of wasted ad dollars and tarnished brand reputations so it’s understandable why they might be hesitant to climb back onboard the ad tech safety train. After all, how can they know who to trust?

For the past ten years, Genius Monkey has helped advertisers find and reach target audiences across the full sales funnel with our programmatic technology. Now, we’ve taken that expertise to the next level and applied it to the hottest marketing channel in the world right now: OTT/CTV (Over The Top/Connected TV). For the first time ever, you can now amplify your campaigns by re-engaging viewers who saw your OTT / CTV ad with another ad of yours from a different medium (display, video, or audio) streamed across desktop, tablets and mobile devices so they can further engage your brand!

Genius Monkey wants to extend our most sincere concerns and best wishes to all of our readers during this pandemic storm. Hopefully, this quest for virus protection will all be over with soon so we can go about our day-to-day activities as normal. We know that many businesses have shut down, or are operating at a slow crawl, and our hearts and thoughts are with them. At Genius Monkey, our production hasn’t slowed down, as we are working hard to keep your programmatic digital platforms up and running like normal.