Those of you who follow the progression of Genius Monkey’s technology know that we are always manifesting the importance of true measurement and attribution in order to gain a better understanding of which marketing efforts are most effective. Without this, there’s no way to know what works, and what doesn’t.
Digital programmatic advertisers that want to achieve full attribution need to grasp an understanding of their performance across an increasing number of channels. As marketers continue their digital progression, there are metrics that cannot be discarded or ignored, rather, they must be part of the application. If brick and mortar visits or phone calls are a part of your ad strategies, then mixing your gathered data with those digital metrics can be challenging. This is why many advertisers end up with a blind spot when their results are measured. But this blind spot can be cleared up considerably with call attribution.