Due to the coronavirus lockdowns and social distancing measures, consumers are spending more time online at home than ever before, which gives marketers an opportunity to capture more eye-balls, all at once.
But life has drastically changed for consumers, which means your business strategy during the COVID-19 pandemic should as well. Not sure where to start? Here are a few ideas and tips other companies have successfully employed to help get you started:
Many brick-and-mortar stores are closing their locations to help prevent the spread of the coronavirus and focusing on digital sales and online storefronts instead. Not only does this create an active revenue stream to combat inventory loss or bankruptcy, but it also boosts online brand awareness and establishes a highly-relevant (and globally accessible) digital shopping outlet for years to come. Ace Hardware, for example, now offers call-ahead orders, and they even bring your purchases right out to your car. Never before have hardware stores done anything like this, but what a great way to invest in the future of their business! Countless storefronts who’ve been shut down can find new promise, and potentially greater returns, simply by opening their virtual doors online.