April 2020

There are a lot of uncertainties these days, which tend to boggle brains and stifle activities. We are continually bombarded with information about the COVID-19 virus, and what we’re supposed to be doing to avoid it. But we don’t hear nearly enough about one of the best remedies to the boredom of staying self-quarantined – laughter! Just as we did for last year’s National Programmatic Day, we want to offer a few tidbits that just may help you with the laughing part of staying home:

With the world grappling with the coronavirus pandemic and more and more people being confined to their homes, today’s customer experience is more important than ever. As online audiences stay glued to their device screens in search of answers and distractions, the digital ads they encounter will play a big role in their decision-making process, making the customer experience important. In fact, 84% of people say experiences are just as important (if not more so) than a company’s products.

With a third of the world in lockdown due to the coronavirus, and the remaining population mostly staying put at home, consumers spend more time reading or watching the news than ever before. In fact, Nielsen predicts a 60% increase in the video content consumed in U.S. homes due to worldwide health fears. With viewership numbers increasing by the day, the programmatic landscape is quickly becoming the most stable highway for digital advertising, and rightly so!

Due to the coronavirus lockdowns and social distancing measures, consumers are spending more time online at home than ever before, which gives marketers an opportunity to capture more eye-balls, all at once. But life has drastically changed for consumers, which means your business strategy during the COVID-19 pandemic should as well. Not sure where to start? Here are a few ideas and tips other companies have successfully employed to help get you started:

During the 1980s recession, studies found that businesses who continued to advertise throughout the economic downturn came out 256% ahead of their competitors who didn’t advertise! Some brands hesitate moving forward with marketing plans due to the coronavirus pandemic and an unpredictable future. But the worst thing you can do in a crisis is panic! A lot of brands get it and are upping their game Here are our top five reasons why any serious business should continue advertising and/or branding at full-speed: