March 2020

In these uncertain times with the COVID-19 outbreak, it can be hard for businesses to know how best to proceed. Many companies freeze operations or halt any planned campaigns because they’re unsure of what to expect. But while the future might feel somewhat unpredictable right now, that doesn’t mean business-as-usual should stop in its tracks; to the contrary. Right now might be the perfect time to push ahead with business plans, especially when it comes to online advertising.

Programmatic advertising has absolutely boomed over the last ten years – and with good reason; it’s effectiveness is unparalleled in the marketing industry. It’s part of the “leaps and bounds” that we have seen happening with the technological marketing landscape Along with the data come the data providers who are making claims and promises that aren’t always easy to keep. However, dependable and knowledgeable providers are priceless. Genius Monkey uses these sources to develop demographic segments to be incorporated into our advanced marketing technology, so we must utilize data from dependable sources that meet Genius Monkey’s standards of excellence.

We’re excited to announce our latest article published on Forbes! Genius Monkey’s CRO, Jeremy Hudgens, is a proud member of Forbes Business Council, and as such, we have the privilege of publishing articles through Forbes every month or so. Our featured Forbes article last month, titled Trouble In Kansas? Why Coffeyville is Reporting So Much Traffic and What To Do About It, covered the geolocation issues behind Google Analytics default reporting measures.

It’s difficult to know what things will look like in the business world of next year, let alone the business world of, say, 2030. But we do know that things are changing, and quickly. In some instances, the changes are a boon for the economy as a whole, as has arguably been the case with the rise of e-commerce and online selling more broadly. In others, such change seems better suited to serve the interests of insiders specially equipped to take advantage of its capabilities.

Point to an industry of any sort and you can almost guarantee there’s a space within it for intermediary parties. In law, you’ll find mediators; in entertainment, you’ll find agents. And in most (or many) cases, these intermediary figures play an important role, even if the earnings seem to be a tad disproportionate. In the digital advertising industry, ad servers have long been the intermediaries whose presence is generally taken for granted.