February 2020

Once upon a time, in the not-so-distant past, artificial intelligence (AI), data-driven marketing and voice search engine optimization (VSEO) were merely speculative concepts that bordered on the inconceivable. Today, this concept is no longer just a “good idea,” it’s a reality that will provide a great assistance to marketers in 2020 and on into the future. According to Genius Monkey’s SVP and Director of Client Solutions, Jeremy Hudgens, “Any business that wants to be competitive in this ever-evolving digital sphere, must embrace these advancements and make room for them in their marketing strategies.

If you’re reading this article, you’re either in the business of selling a service or a product in which you take a measure of pride, or you work in the agency space and represent clients for whom that assessment is true. Perhaps you operate in a niche space; one with a strict barrier to entry due to its esoteric nature. Maybe you’ve made a name for yourself and your company in a crowded space by doing extremely good work.

The work of creating product markets, converting clicks into transactions, and maintaining a clear picture of the process as its unfolding - these are the responsibilities and challenges required of businesses of all sizes, regardless of the space in which they operate. The last of these, maintaining a clear picture of the process, is arguably the most demanding and technologically dependent of those actions, as it is predicated on the business’s ability to track consumer behavior in ways both accurate and sustained while extracting from their findings an actionable data set.

Meet Our Newest Integration: TapClicks! Recently, we announced our integration with NinjaCat, a trusted reporting and monitoring platform that can aggregate all our clients’ campaign data in a single place, simply by pulling data from numerous sources–including Genius Monkey. And today we’re proud to announce our newest integration partner - TapClicks! TapClicks is a leading marketing dashboard and reporting platform for publishers, marketing agencies and media companies. Their marketing solutions platform features reporting, analytics, and management tools.