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January 2020

Economies Fluctuate (Should Marketing Practices Do the Same?)

Economies Fluctuate (Should Marketing Practices Do the Same?)

It became so complicated so quickly. But early on, what could have been simpler than the idea of trade? You and another person find that each has something the other wants or could use, so… you...
Read More > January 29, 2020
How Much is a Video Worth?

How Much is a Video Worth?

If a picture is worth a thousand words, can we put a number on a video? Believe it or not, the answer is yes. As a brand, it’s easy to shy away from video advertising or dismiss it all together....
Read More > January 21, 2020
Data Resources (and Their Increasing Importance)

Data Resources (and Their Increasing Importance)

Introduction Based on what you’re looking to find, data (and information more broadly) are often entirely free. Now, this certainly isn’t true of trade secrets and the like, but otherwise there’s a...
Read More > January 16, 2020
If Generic Ads Were Flavored, They’d All be Vanilla

If Generic Ads Were Flavored, They’d All be Vanilla

Shopping used to be more of a sport than a necessity. People would look forward to leisurely walking the malls, stopping in at each store to see if there were any good deals on things that might...
Read More > January 6, 2020