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December 2019

Top 5 Marketing Insights of 2019

Top 5 Marketing Insights of 2019

As the New Year approaches, the excitement for the coming year fills the air as we race to the finish line of 2019. But, in the advertising world, this anticipation can feel more like a race to the...
Read More > December 18, 2019
The Purpose of Attribution

The Purpose of Attribution

What is your target audience up to? Quite a bit, in fact. The prospective consumers you’re hoping to reach are doing all sorts of things at any given moment. Some are entirely disconnected from...
Read More > December 10, 2019
Multitasking Culture Gives Rise to Programmatic Audio

Multitasking Culture Gives Rise to Programmatic Audio

Take a look around. The next time you’re at a red light, count the number of earbud-wearing drivers you see. The next time the dog needs a walk, try to spot the elusive media-less runner. What...
Read More > December 4, 2019