November 2019

How much can any one person do entirely on their own? The question is, of course, rhetorical. Even the most competent human being presently moving about modern society is dependent on countless tradesmen, industry professionals, and laborers of all sorts to keep our civilization intact (well, mostly intact). Unsurprisingly, this logic also extends upwards. No single business can operate independently of thousands of others which jointly maintain the economy and serve the marketplace in their own ways.

There’s so much of it - video footage, that is. The art/act of filming dates back well over a century… nearly a century-and-a-half, in fact. And during its early decades, the opportunity for an individual to create footage of their own was limited by the expense and relative unwieldiness of the available technology. Jump cut ahead a few generations and you’ll observe that the advent of smartphone technology has created an entire population of individuals capable of capturing life images via quality photographs and videos.

As anyone with more than three hours of corporate experience has perhaps observed and noted, it is true that all major companies presently doing business have to exist in two ways: 1. In the public-facing way their customers know and expect; and 2. In a behind-the-scenes way that allows them to maintain a competitive edge. Now, wherever these two can overlap, they almost invariably do. But often these aspects of a company’s identity run necessarily and inevitably parallel to one another.

Using multiple channels to execute your marketing strategy is, often times, a wise choice. But trying to understand and compare data from multiple channels (such as paid search, social postings, email, traditional marketing, etc.) can be overwhelming and very time-consuming. But how else can you capture all your marketing data in one place in order to gain “big picture” insights? Three words: Data automation aggregation. Data automation aggregators are third-party platforms that collect, clean, and consolidate data from multiple sources to create a single, manageable format of value-adding product information to boost insights.

This month marks the 10-year anniversary of Genius Monkey. The Genius Monkey dream began back in 2009 when digital advertising as we know it today didn’t yet exist. In fact the word “programmatic” wasn’t an advertising term that was commonly used like it is today. Fun fact: Genius Monkey was one of the first organizations to coin the term “programmatic.” Pretty cool, right? As we celebrate this special Banana-versary, let’s look back on the past ten years of our company’s evolution.