September 2019

Exciting news! Genius Monkey is honored to have been named among the Top 10 Ad Management Solution Providers of 2019 by Marketing Tech Outlook–a company devoted to sifting through and analyzing the latest marketing tech in order to name and list the top performers in various industry categories. Those chosen are first carefully evaluated by an esteemed panel of CEOs, CIOs, VCs, analysts, and MTO editorial board members before making the cut.

How much time should you spend on any one task, initiative, idea, et cetera? In business, that’s always been the question, in one form or another. The truth of it is, we’re all operating in relation to a time measurement of some sort, both professionally and in every other aspect of our lives. Where your company’s operations are concerned–in marketing, specifically–that reality is further complicated by audience behaviors and marketplace trends over which no single person has control.

Consumer video consumption is huge right now. We spend a third of our total daily TV time online, streaming our favorite shows on various devices1 and savvy marketers are eager to catch our attention by using the power of over-the-top (OTT) channels. OTT is an online delivery system for streaming video content, independent of a cable or satellite subscription, just like Apple TV, Amazon Prime and more. By incorporating OTT channels into their mainstream digital ad strategies, marketers are able to display personalized digital ads in-between episodes.

In blogs past, we have written a great deal about the importance of being there for your customers … leading them, driving them, sticking with them as they make their way all the way down their path to conversion. While we have supplied a lot of content that extols the virtues of our attribution tracking and the digital marketing statistics it provides, we know that it can be challenging to comprehend the entire value of our system; especially if you haven’t seen it in action.

In the beginning, advertising to TV viewers was simple. There were only a handful of television channels, rotating a handful of scheduled programs, so all marketing reps had to do was buy commercial space on certain networks and bam! Their advertisement would be seen by a mass, captive audience and results were just a matter of time. But that was before video streaming came along. OTT On The Rise Once over-the-top (OTT) streaming services like Netflix and YouTube came along, closely followed by others such as Amazon Prime and Apple TV, television viewing habits began to change rapidly.