Acronyms are making a pop-culture comeback. Let me demonstrate: “GoT.” All it takes is three simple letters for images of medieval castles and fire-breathing dragons to inevitably pop into...
Safety first! We’ve all heard it before, and it’s good advice. But when billions of ad spend dollars are at stake, it’s great advice. Critical, even. And the ad tech industry has...
If you’re working in the present-day digital marketing space, you will almost certainly feel overwhelmed from time to time. The industry seems to be growing with every passing hour, as new tools...
For centuries, the Republic of Venice prospered as a direct result of its enormous commercial power throughout the Mediterranean and an economic reach which extended still further. Had the...
Middle-sized to larger companies tend to keep knowledgeable experts of all sorts on the payroll. From a general counsel to a head of Information Technology, every organization needs specialized minds...
As a marketer, have you ever wondered why your customers leave after just two months, or why there’s a sudden 60% plummet in your daily average usage? Or, why is it that some days customers just...
With the technological advances that have come about in the last decade, marketers can now drive campaign performance more effectively than ever before. However, this is no indication of a digital...
The viewership space is changing by the moment as viewers themselves are increasingly and consistently engaging with content on their own terms. This is a result of diversifying device technology and...
Understanding the shopper journey is paramount to both your marketing strategy and your desired end results. Without enough accurate data, there’s no way to be fully confident in the...