Acronyms are making a pop-culture comeback. Let me demonstrate: “GoT.” All it takes is three simple letters for images of medieval castles and fire-breathing dragons to inevitably pop into our heads. Such is the power of the hit show Game of Thrones, and media in general.
Now, with popular streaming services pumping out their own award-winning original content, it’s no wonder over a million people have quit cable and dish in the first quarter of this year alone. Does that mean viewers have cut the cord on advertising as well? No–and it turns out they’re fine with that.