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August 2019

Is Cord-Cutting Killing Advertising?

Is Cord-Cutting Killing Advertising?

Acronyms are making a pop-culture comeback. Let me demonstrate: “GoT.” All it takes is three simple letters for images of medieval castles and fire-breathing dragons to inevitably pop into...
Read More > August 30, 2019
In TAG We Trust: Safety In The Digital Age

In TAG We Trust: Safety In The Digital Age

Safety first! We’ve all heard it before, and it’s good advice. But when billions of ad spend dollars are at stake, it’s great advice. Critical, even. And the ad tech industry has...
Read More > August 27, 2019
Intuitively Leveraging Artificial Intelligence

Intuitively Leveraging Artificial Intelligence

If you’re working in the present-day digital marketing space, you will almost certainly feel overwhelmed from time to time. The industry seems to be growing with every passing hour, as new tools...
Read More > August 23, 2019
Mapping New Markets

Mapping New Markets

For centuries, the Republic of Venice prospered as a direct result of its enormous commercial power throughout the Mediterranean and an economic reach which extended still further. Had the...
Read More > August 20, 2019
Setting the Programmatic Pace

Setting the Programmatic Pace

Middle-sized to larger companies tend to keep knowledgeable experts of all sorts on the payroll. From a general counsel to a head of Information Technology, every organization needs specialized minds...
Read More > August 16, 2019
Why Some Customers Abandon Ship

Why Some Customers Abandon Ship

As a marketer, have you ever wondered why your customers leave after just two months, or why there’s a sudden 60% plummet in your daily average usage? Or, why is it that some days customers just...
Read More > August 14, 2019
Programmatic Digital, the Undisputed Champion

Programmatic Digital, the Undisputed Champion

With the technological advances that have come about in the last decade, marketers can now drive campaign performance more effectively than ever before. However, this is no indication of a digital...
Read More > August 8, 2019
Making Sense of OTT

Making Sense of OTT

The viewership space is changing by the moment as viewers themselves are increasingly and consistently engaging with content on their own terms. This is a result of diversifying device technology and...
Read More > August 7, 2019
The Power of Omnichannel: What You Need to Succeed

The Power of Omnichannel: What You Need to Succeed

Understanding the shopper journey is paramount to both your marketing strategy and your desired end results. Without enough accurate data, there’s no way to be fully confident in the...
Read More > August 2, 2019