Have you ever gone to the store to buy a particular brand of – let’s say pants, for the sake of this example – and when you get there you find another brand that seems to fit you well, and costs way less? But, then again, they aren’t your go-to brand with which you’re so familiar. You’d probably do a search and read some reviews, and if they looked impressive to you, you may just go against your “brand instinct.” And, there is nothing wrong with that!
Consumer packaged goods (CPG) is an industry term for merchandise that customers use up and replace on a frequent basis. Examples of consumer packaged goods include food, beverages, cosmetics and cleaning products. … and because shelf space is a finite commodity, the CPG market is highly competitive.