2019-06

Does it ever feel like you don’t get as much done now as you did in years past? If you’re like most Americans, you may need to evaluate just how much time you spend on your smartphone. According to recent data by the St Louis-based senior living community provider, Provision Living, we Americans are over-the-top with our phone use. As an example: On an average, we spend 5.4 hours per day on our phones Millennials spend 5.

This year, US advertisers will spend nearly $60 billion on programmatic display. By 2021, we estimate almost 88%, or $81 billion, of all US digital display ad dollars will transact programmatically. How fast is programmatic display growing? Digital and Mobile ad-spend continue to grow leaps and bounds. This isn’t someone’s guestimation; the numbers don’t lie, and, as they say, “The proof is in the pudding!” In 2016 the figures for digital ad spend reached $72.

Genius Monkey has once again accepted the opportunity to share more of the knowledge we’ve acquired from our extensive research and development as a programmatic platform and digital specialists. Last month, our own Jeremy Hudgens, Genius Monkey’s CRO and Director of Client Solutions, participated in a webinar presented by Digital Summit. His goal was to provide others in the marketing industry with a basic knowledge of the digital programmatic process and the importance of proper attribution, as well as the need for advanced technology.