In Part One and Part Two of this blog, we read about our abilities here at Genius Monkey to track and measure with proper attribution. Along those very lines, let’s take a look at the subject of Dynamic Number Insertion (DNI) and how it plays a role in our measurement practices:
DNI in Pixel Monkey Can be More Complex When Needed
If there are only specific instances that need to be DNI’d, we can do that in Pixel Monkey (PM), which is an integral component of Omni Monkey, our digital ad optimization technology. It’s a proprietary set of algorithms that assures that our optimization process is accomplished in real-time.technology. We can accomplish this without involving or asking the client to do anything for us (other than having our tracking code snippet installed on their site in the first place).
In Part One, we introduced you to Pixel Monkey – the part of our Genius Monkey brain center that enables tracking and measurement through live reporting with conversion tracking and full attribution, along with built-in anti-fraud placement and protection.
There are issues that pop up, and with the proper technology, these issues can be located and remedied.
We Get to the Bottom of It
At Genius Monkey, we are firm believers in full attribution tracking right down to the conversions that matter most. We drive the maximum number of engagements and conversions from as many networks, devices and mediums that we can. We also like to ensure that our methods of measuring the effectiveness of our ads remain unaffected by malicious fraud.
Installing Google Analytics and Conversion Goals
The process of installing Google Analytics (GA) is complicated because it’s different for every single client. At Genius Monkey we are digital marketing specialists; we get INVOLVED and we work with our clients, helping them establish and become familiar with their Google Analytics conversion goal setup.
In past blogs, we have covered several subjects related to ad targeting and how important it is to keep all your advertising ducks in a row. This is especially true with the challenges that present themselves to the programmatic digital industry in this day and age. Genius Monkey is very familiar with the challenges, and has developed effective ways to overcome them.
Working with players across the advertising ecosystem, from the buy side with brands and agencies, to ad platforms, digital publishers and connected TV networks, we at Genius Monkey continually put our knowledge and technology to work so that we stay well-informed and ahead of the pack about what’s working, and what improvements still need to be made.
As anyone in the dating scene knows, first impressions matter, but they certainly aren’t everything. The same can be said for digital marketing. It’s great when anyone views your ad, but it’s even better when your target market views it, and better still when that view eventually leads to a purchasing decision.
Today’s online buyers are savvy, not compulsive, so it’s essential to look at the effectiveness of your advertising campaigns holistically and adapt accordingly. Jeremy Hudgens, CRO, Director of Client Solutions, makes the case for going “beyond the impression.” But what does that mean? He continues, “You have to have impressions to get anything else. It’s just about the right impressions, and the right impressions start with better targeting and proper attribution tracking. But how do you know what to target?” That’s where Genius Monkey shines.