2019-05

In Part One and Part Two of this blog, we read about our abilities here at Genius Monkey to track and measure with proper attribution. Along those very lines, let’s take a look at the subject of Dynamic Number Insertion (DNI) and how it plays a role in our measurement practices: DNI in Pixel Monkey Can be More Complex When Needed If there are only specific instances that need to be DNI’d, we can do that in Pixel Monkey (PM), which is an integral component of Omni Monkey, our digital ad optimization technology.

In Part One, we introduced you to Pixel Monkey – the part of our Genius Monkey brain center that enables tracking and measurement through live reporting with conversion tracking and full attribution, along with built-in anti-fraud placement and protection. There are issues that pop up, and with the proper technology, these issues can be located and remedied. We Get to the Bottom of It We have had digital marketers that didn’t have as many conversions as they thought they should have, but because we were tracking other set KPIs, we could run our Pixel Monkey analytics to dive deeper than Google Analytics.

At Genius Monkey, we are firm believers in full attribution tracking right down to the conversions that matter most. We drive the maximum number of engagements and conversions from as many networks, devices and mediums that we can. We also like to ensure that our methods of measuring the effectiveness of our ads remain unaffected by malicious fraud. Installing Google Analytics and Conversion Goals The process of installing Google Analytics (GA) is complicated because it’s different for every single client.

In our extremely competitive e-commerce industry, some websites need to push hard and fast to get the sale right now, while other companies must somehow inspire the customers before winning them over, or to even put the idea in their heads to use their services. Videos attract 300% more traffic, and help to nurture leads A website is 53X more likely to reach the front page of Google if it includes video Including a video on your landing page can boost your conversion rate by 80% Video increases organic search traffic on a website by 157% 52% of marketers say video is the type of content with the best ROI Adding video to your emails can increase click rates by 300% 64% of users will convert after watching branded videos on social platforms One genre (amongst thousands) of marketing that has discovered the relevance and effectiveness of video as a marketing tool in ads, on the website or via email, is the travel industry.