In this digital age of marketing, the competition is high, as are the stakes. Not only is it important to target and acquire customers, it’s even more essential (and sometimes more difficult) to hang onto them.
Customer lifetime value (CLV) is defined as a measure of the present value of future cash flows attributed to the customer relationship. Analyzing the CLV of each prospect can get pretty tricky, especially in light of how difficult it can be to convert a customer from a lead to a purchaser. Nevertheless, you mustn’t be discouraged – you can be assured that your offerings are enabling loyal buyers to add more value to your company, and here’s how:
As we have mentioned in blogs past, Genius Monkey is proud to be a member of the Interactive Advertising Bureau (IAB), which is the national trade association for the digital media and marketing industries. As such, we take great interest in any legislation that deals with the privacy and protection of our nation’s digital Internet users.
We are behind the efforts of the IAB in their recent appeal to Congress for federal privacy legislation to prohibit harmful data practices, and encourage compliance programs. Randall Rothenberg, CEO of the IAB, recently addressed a U.S. Senate Committee, urging Congress to pass legislation to create a federal regulatory framework based on privacy that will protect consumers and eliminate the possibility of a number of conflicting and damaging state laws.
In December of 2018, Google announced that they would be shutting Google+ down for consumers in April of 2019. Google indicated that the reason for the shutdown is two-fold; first, because of low usage … and second, there were challenges when it came to security breaches.
On April 2nd, all Google+ accounts and Google+ pages that you have created will cease to exist, and they will begin to delete content from consumers’ Google+ accounts. Also to be deleted are your photos and videos from Google+, unless they have been backed up in Google Photos. Your content can be downloaded and saved, but it must be done before April.