2019-03

If you’re a little confounded about the exact details of marketing attribution, don’t sweat it too much – you’re not alone! But, don’t wait too long to learn, or you’ll fall further behind the eightball. Here’s a few reasons why: 76% of all advertisers say that they currently have, or will have within the year, the ability to use marketing attribution 34.1% of businesses don’t use any attribution model to measure marketing performance 25% of advertisers have stated that the main reason they haven’t adopted data-driven attribution yet is because of structural and organizational challenges Up until a few years ago, tracking your success with attribution was a relatively simple funnel.

If automotive brands and dealers want to flourish in today’s digital programmatic landscape, they need to pay a great deal of attention to the flourishing population of mobile consumers. To ignore them would be sacrificing a huge part of the market, and here’s why: Nearly 60% of car shoppers will visit a dealership after researching a car online 70% of consumers are willing to watch or interact with a video on their mobile device to learn more about the cars they are considering purchasing 61% say that they consider relevant auto ads helpful when shopping for a car 41% report being very likely to click on an auto ad during the car-buying process According to Jeremy Hudgens, CRO and Director of Client Solutions at Genius Monkey, “Car buyers now look at their smartphones as essential components in the process of purchasing a vehicle.

If you’ve been on the Genius Monkey website recently, you’ve probably seen a number of videos that we offer on various topics regarding digital programmatic. That’s because video is progressing rapidly and will reach new heights sooner than most people would ever imagine. Here are a few statistics that iterate the point: You are 53 times more likely show up first on Google if you have a video embedded on your website Studies show that 74% of users who watched an explainer video about a product, subsequently bought it A product video on your landing page can increase conversions by 80% Since 2013, video views on mobile have increased more than 233% 98% of users say they’ve watched an explainer video to learn more about a product or service For skippable video ads, the industry average is a 9% completion rate.

As we have mentioned in blogs past, Genius Monkey is proud to be a member of the Interactive Advertising Bureau (IAB), which is the national trade association for the digital media and marketing industries. As such, we take great interest in any legislation that deals with the privacy and protection of our nation’s digital Internet users. We are behind the efforts of the IAB in their recent appeal to Congress for federal privacy legislation to prohibit harmful data practices, and encourage compliance programs.