In the last Genius Monkey blog, we covered brand interaction and examined where our clients’ ads show up. In this blog we’ll look at the power of tracking via email, as well as the costs of effective, relevant advertising.
Not only is this an intriguing subject, it’s revelatory to anyone who is exploring the possibilities of adopting a programmatic platform of their own, and how many ways we have to place content in front of their targeted consumers at the right place and time.
At Genius Monkey, we have the ability to deliver ads alongside, or directly, in free email providers like Gmail, Yahoo Mail, AOL so on, but the data that we’re able to use from this is very powerful, as well. As an example, let’s say that you email a buddy who recently purchased a pickup truck. You explain in your email that you’re trying to decide between a Toyota Tundra and a Dodge Ram, and you wanted to get his thoughts. Based on the content of that email, through our data and media partners, Genius Monkey would know you are in the market for a new truck. We would also know that we need to get an ad in front of you, right then and there!