2019-02

In the last blog (Part 3) we discussed the sources from which we gather data here at Genius Monkey. From credit card companies to grocery stores, they are collecting data in order to better serve you the ads and discounts you may be looking for. Monitoring your credit through Experian offers the same thing, and when we look at things like free email providers, within the terms and conditions of you signing up for that free email, you’re saying, “I agree to allow you to market to me, for products or services, for yourself, Google, AOL what have you.

In the last Genius Monkey blog, we covered brand interaction and examined where our clients’ ads show up. In this blog we’ll look at the power of tracking via email, as well as the costs of effective, relevant advertising. Not only is this an intriguing subject, it’s revelatory to anyone who is exploring the possibilities of adopting a programmatic platform of their own, and how many ways we have to place content in front of their targeted consumers at the right place and time.

As our readers may or may not know, March 1st, 2019 is the first annual National Digital Programmatic Humor Day (known as NDPH Day). To get your ad humor started in the right direction, the digital programmatic specialists at Genius Monkey are throwing some chuckles your way! We are Geniuses At Genius Monkey we are all monkeys. That’s because we share our Amazon Account with one another. That makes us prime-mates, right?

The first thing that people usually ask about Generation Z is how old they are, and between what years would they have been born in order qualify as Gen Z members. As in most areas of life, the lines between each generation are usually blurred, but generally, Gen Z members are made up of anyone who was born between 1996, right up to present-day. A good reasoning to follow is that if someone remembers the change from the 20th century to the 21st century, then they are not Gen Z, they are probably Millennials or Baby Boomers.

Customers respond in a positive fashion when they feel special and important to the brand. In this quest for personalization, marketers are faced with a myriad of marketing technology choices. And while there is a wide selection of tools available for improving customer interactions, there is one essential ingredient to achieve personalization – one underlying tool in the toolbox that can act as a force multiplier across all personalization efforts – unified customer data.