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February 2019

What is it Like to Chat With a Monkey? (Part 5) Measurement, Validation and the Purchase Journey

What is it Like to Chat With a Monkey? (Part 5) Measurement, Validation and the Purchase Journey

This is the last in a series of blogs entitled, “What is it Like to Chat With a Monkey?” At Genius Monkey, we take things like measurement and validation very seriously, as well as...
Read More > February 27, 2019
What is it Like to Chat With a Monkey? (Part 4) Maximizing Ad-Spend

What is it Like to Chat With a Monkey? (Part 4) Maximizing Ad-Spend

In the last blog (Part 3) we discussed the sources from which we gather data here at Genius Monkey. From credit card companies to grocery stores, they are collecting data in order to better serve you...
Read More > February 22, 2019
What is it Like to Chat With a Monkey? (Part 3)

What is it Like to Chat With a Monkey? (Part 3)

One of the major keys to Genius Monkey’s success, is making sure we get your ads in front of the right people. One of the ways that we’ve aligned ourselves with our clients (or with our...
Read More > February 20, 2019
What is it Like to Chat With a Monkey? (Part 2)

What is it Like to Chat With a Monkey? (Part 2)

In the last Genius Monkey blog, we covered brand interaction and examined where our clients' ads show up. In this blog we’ll look at the power of tracking via email, as well as the costs of...
Read More > February 14, 2019
What is it Like to Chat With a Monkey? (Part 1)

What is it Like to Chat With a Monkey? (Part 1)

One of the challenges that we face as marketers in general, is that a lot of things have changed as far as what the consumer requires. The numbers (not too long ago) were five to twelve brand...
Read More > February 13, 2019
Funnier Than a Barrel of Monkeys

Funnier Than a Barrel of Monkeys

As our readers may or may not know, March 1st, 2019 is the first annual National Digital Programmatic Humor Day (known as NDPH Day). To get your ad humor started in the right direction, the digital...
Read More > February 8, 2019
Generation Z is Growing Up!

Generation Z is Growing Up!

The first thing that people usually ask about Generation Z is how old they are, and between what years would they have been born in order qualify as Gen Z members. As in most areas of life, the lines...
Read More > February 6, 2019
Unify Your Customer Data and Get to Know Your Customer

Unify Your Customer Data and Get to Know Your Customer

Customers respond in a positive fashion when they feel special and important to the brand. In this quest for personalization, marketers are faced with a myriad of marketing technology choices. And...
Read More > February 1, 2019