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January 2019

The Growth of Effective Programmatic

The Growth of Effective Programmatic

The manner in which programmatic platforms price inventory has undergone a sizable shift. In March of 2018, 338 billion ad impressions across 39 US supply-side platforms were analyzed by Getintent....
Read More > January 30, 2019
Genius Monkey Releases a Digital Summit Video

Genius Monkey Releases a Digital Summit Video

As many of our readers know, Genius Monkey is a regular participant in the Digital Summits held around the nation, where we share our philosophies and best practices in the field of digital...
Read More > January 25, 2019
Automated Marketing - Five Rules for Winning

Automated Marketing - Five Rules for Winning

Today’s customers are getting tough to keep up with! They no longer buy things based on impulse or first impressions; they do their homework for just about all of their purchases. They also want...
Read More > January 23, 2019
Brands Demand Complete Transparency

Brands Demand Complete Transparency

During the year of 2017, and for the first time in history, the giant duo of Facebook and Google slipped in their market share. And, surprisingly, this came BEFORE the Guardian and the New York Times...
Read More > January 17, 2019
Driverless Vehicles and Marketing

Driverless Vehicles and Marketing

Autonomous vehicles (otherwise known as self-driving cars (or driverless cars) are beginning to make their way onto our roads and highways. These latter-day driving machines use sensory data collected...
Read More > January 16, 2019
What's In Store for Programmatic In 2019?

What's In Store for Programmatic In 2019?

Now that we have turned the corner onto 2019 Street, Genius Monkey will take this time to reflect on the outstanding year we’ve had, and rev up for an even bigger, better year for the constant...
Read More > January 11, 2019
The March of the Voice Assistants

The March of the Voice Assistants

Any emerging technology inevitably enters the ring of advertising. Augmented and virtual reality, visual search, chatbots and voice commerce have all been on the radar of retailers as the next big...
Read More > January 9, 2019
Use Your Data Wisely

Use Your Data Wisely

Perhaps the most noticeable change in the field of data analytics is how rapidly it’s growing. Every year companies are able to gain more data from their customer interactions, and the lag time...
Read More > January 3, 2019
Use Trusted Partners

Use Trusted Partners

Data is the reigning king of marketing, and continues to increase in power as technology continues to proliferate throughout the industry. It’s not so much the actual data that is so important,...
Read More > January 2, 2019