2018-12

In May of this year (2018) Genius Monkey announced that we became part of an elite group of companies that had earned the TAG Registered Seal, issued by the Trustworthy Accountability Group (TAG). We became one of the earlier companies to earn this seal, as we are hyper vigilant about the importance of trustworthiness in the advertising industry. We want our clients to feel at ease, knowing that we always take every measure we can to keep the products of their adspend free of fraudulent activity.

As a marketer in this day and age (as well as marketers from yesteryear), you will most likely agree that one of the most important elements of spreading the good word is to know your target audience well enough to determine what it is that they want and need. Once this is accomplished – deliver it! If this is done, your targeted audience members will be willing to give you what YOU need … their business.

Anyone who has ever done any road-traveling here in the U.S. has surely seen multiple signs for businesses that claim to have the “world’s best” coffee, or the “nation’s best” doughnuts, or the “best burgers” in the state … you get the picture. So how can one be confident that what they would get by ordering from one of these establishments that boasts of having the “best” of anything is really, truly the absolute “best?