As a marketer in this day and age (as well as marketers from yesteryear), you will most likely agree that one of the most important elements of spreading the good word is to know your target audience well enough to determine what it is that they want and need. Once this is accomplished – deliver it! If this is done, your targeted audience members will be willing to give you what YOU need … their business.
Unless you are intimately familiar with the psychology of your targeted audience, any demographics you claim are simply semantics. If you really want your message to be effective and your brand to be enticing, you must take the next step and get to know your customers better.
The researchers at Google are as dedicated at watching shoppers as avid bird watchers are at tracking down the ever-so-rare Helmeted Hornbill. This year, Google is scouting out the holiday Bargain Hunters – who they are, where they shop, and how to reach out to them during this festive (and active) season.
A significant landmark was formed when, just in the first half of 2018, US advertisers spent just under $50 billion, which is an all-time high for the ad industry. To put this in perspective, that figure indicates a YOY increase of 23%, and shows no signs of slowing down! This, according to the Internet Advertising Revenue Report by the Interactive Advertising Bureau (IAB). Last year at the same time, the figures were at $40.3 billion … almost $10 billion less!
Here are a few more items learned from the IAB’s revenue report1:
Anyone who has ever done any road-traveling here in the U.S. has surely seen multiple signs for businesses that claim to have the “world’s best” coffee, or the “nation’s best” doughnuts, or the “best burgers” in the state … you get the picture. So how can one be confident that what they would get by ordering from one of these establishments that boasts of having the “best” of anything is really, truly the absolute “best?”