- 3 out of 5 US buyers notice ads for products they’ve viewed on different sites
- 30% of consumers have a positive reaction to retargeted ads, 11% do not like them, while 59% are apathetic towards them
Retargeting is a way to connect with people who, based on their digital actions, previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse online, thus helping you increase your brand awareness, or to remind those audiences to make a purchase.
With retargeting, marketers are able to display their ads to consumers who abandoned a cart, made a purchase or bounced from a website. Here’s why we know it works:
Collaborative Marketing is the process of sharing or combining resources in order to increase leads, brand, and influence.
When companies or internal departments come together with a common audience or goal, they can band together with videos, banner ads, and creatives. They can effectively incorporate any number of ways to create an influence and a presence that is greater than the sum of its parts.
As all marketers know, there are two key metrics that are near and dear to their bottom lines — reach and frequency. Reach is a result of the proliferation of smart speakers (otherwise known as voice assistants), and the frequency of use translates into regular consumer engagement.
The vast world of marketing is still trying to determine how to optimize for this new technology. In the interim, here are some statistics about what we’re already experiencing with voice search and how it’s affecting the market.
In the 1968 movie 2001: A Space Odyssey, the computer named Heuristic ALgorithmic (HAL) was endowed with a great deal of artificial intelligence (AI). Not to spoil the ending, but things didn’t turn out so well with ol’ HAL. He went rogue and became the bad guy. This is not an uncommon fear when it comes to the subject of artificial intelligence.
In a speech at the South by Southwest tech conference, Elon Musk issued warnings about AI. The billionaire tech entrepreneur said it was more dangerous than nuclear warheads and said there needs to be a regulatory body overseeing the development of superintelligent computers.
One fact that’s hard to contest is that today’s consumers are no longer easy to impress. Once they know what they want, they shop for it and buy it right away, but not before they do some homework. In fact, recent research reveals that the average consumer spends an average of 13 days shopping for something that they want, but once they find it, they want it RIGHT NOW!1 This is evidenced by the fact that 1 in every 3 consumers say that they want their item the same day and that they will search to find out how to get it as soon as possible.2
Programmatic advertising has made an enormous impact on the marketing world, and Genius Monkey has remained at the forefront of these technological developments and implementations. But, to those who still haven’t grasped a clear understanding of the programmatic movement, there are a few gray areas upon which we’d like to shed some light. Here are five myths that we’d like to bust:
Myth: There is no difference between RTB (Real Time Bidding) and Programmatic
Programmatic buying in and of itself automates tasks (ad tagging, insertion orders, etc.), which allows ad buyers to build strategies that are more sophisticated, extract better analyses and remain flexible enough to accommodate shifts in the industry. Most buyers, agencies, advertisers and some networks are connected to the ad exchange by demand side platforms (DSPs). Simply put, advertisers compete for an impression or ad space on an online site with automated bids. The bidder that offers the most wins the “auction” and placement on that particular webpage (which is loaded immediately). In other words, RTB is simply one piece of programmatic, not the whole pie.