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November 2018

Does Retargeting Need Fixing? (Part Two)

Does Retargeting Need Fixing? (Part Two)

Retargeting is like a bullet that ricochets off of a boulder and comes back at you, only it’s not really a bullet … it’s more of a reminder. You know, just in case you forgot or...
Read More > November 30, 2018
Does Retargeting Need Fixing? (Part One)

Does Retargeting Need Fixing? (Part One)

Retargeting is a way to connect with people who, based on their digital actions, previously interacted with your website or mobile app. It allows you to strategically position your ads in front of...
Read More > November 28, 2018
The Power of Ad Collaboration

The Power of Ad Collaboration

Collaborative Marketing is the process of sharing or combining resources in order to increase leads, brand, and influence. Consumers who saw brand and product-focused ad creatives were 102% more...
Read More > November 23, 2018
Voice Assistants ... A Future Marketing Op?

Voice Assistants ... A Future Marketing Op?

As all marketers know, there are two key metrics that are near and dear to their bottom lines — reach and frequency. Reach is a result of the proliferation of smart speakers (otherwise known as voice...
Read More > November 21, 2018
Why we Have the Registered Trademark of "Quants with Human Oversight®"

Why we Have the Registered Trademark of "Quants with Human Oversight®"

In the 1968 movie 2001: A Space Odyssey, the computer named Heuristic ALgorithmic (HAL) was endowed with a great deal of artificial intelligence (AI). Not to spoil the ending, but things didn’t...
Read More > November 16, 2018
How Important is Data?

How Important is Data?

Since the beginning of advertising, marketers have been on the hunt for data. It’s no longer an effort to find it … in fact, there’s so much of it out there, many brands don’t...
Read More > November 14, 2018
Be There for Impatient Shoppers ... Online or in the Store!!

Be There for Impatient Shoppers ... Online or in the Store!!

Since 2015, searches for “same day shipping” have increased by 120% 44% of those who use their voice-activated devices say that they order products with it at least once per week...
Read More > November 8, 2018
Programmatic Myths

Programmatic Myths

Programmatic advertising has made an enormous impact on the marketing world, and Genius Monkey has remained at the forefront of these technological developments and implementations. But, to those who...
Read More > November 1, 2018