
Does Retargeting Need Fixing? (Part Two)
Retargeting is like a bullet that ricochets off of a boulder and comes back at you, only it’s not really a bullet … it’s more of a reminder. You know, just in case you forgot or...
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November 30, 2018

Does Retargeting Need Fixing? (Part One)
Retargeting is a way to connect with people who, based on their digital actions, previously interacted with your website or mobile app. It allows you to strategically position your...
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November 28, 2018

Why we Have the Registered Trademark of "Quants with Human Oversight®"
In the 1968 movie 2001: A Space Odyssey, the computer named Heuristic ALgorithmic (HAL) was endowed with a great deal of artificial intelligence (AI). Not to spoil the ending, but...
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November 16, 2018

How Important is Data?
Since the beginning of advertising, marketers have been on the hunt for data. It’s no longer an effort to find it … in fact, there’s so much of it out there, many brands don’t know...
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November 14, 2018

Be There for Impatient Shoppers ... Online or in the Store!!
Since 2015, searches for “same day shipping” have increased by 120% 44% of those who use their voice-activated devices say that they order products with it at least once per week...
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November 8, 2018