Media and device agnosticism is simply the ability of a computing component to work with various systems without the need for any special adaptations or modifications. In other words, it’s anything that’s designed to be compatible across most common operating systems.
This translates to the fact that at Genius Monkey we can optimize towards the best combination of all media channels and the specific types of devices upon which to see it. This includes mobile, tablet, laptop/desktop and smart television. Rather than using just one single network or a few of the most popular ones, we pull in all of the available impressions through the integration with all networks and demand-side platforms (DSPs).