25
October
Changing Search Behavior
Marketers have a great opportunity to become a part of consumers’ plans by simply “being there” when the customer needs them. Today’s search behavior is constantly changing, growing to surprising levels. In fact:
- In the last two years, searches for “wait times” has grown more than 120%
- In the last two years, mobile searches for “menus” has increased over 55%
- 78% of mobile searches for local business information result in a purchase
- A “list of products” is the most important mobile website feature of local businesses, followed closely by “opening hours” and “price list”
