2018-10

Media and device agnosticism is simply the ability of a computing component to work with various systems without the need for any special adaptations or modifications. In other words, it’s anything that’s designed to be compatible across most common operating systems. This translates to the fact that at Genius Monkey we can optimize towards the best combination of all media channels and the specific types of devices upon which to see it.

Digital video marketing is a strategy that is oft times overlooked. When used in conjunction with a programmatic digital marketing platform, attention-getting videos are ideal for promoting products and services, and here’s why: A landing page that includes video makes it 53% more likely to show up on page one of the search engine results pages (SERP). 46% of users take action after viewing a video ad. An email with a video is 96% more likely to get a click-through.