October 2018

Marketers have a great opportunity to become a part of consumers’ plans by simply “being there” when the customer needs them. Today’s search behavior is constantly changing, growing to surprising levels. In fact: In the last two years, searches for “wait times” has grown more than 120% In the last two years, mobile searches for “menus” has increased over 55% 78% of mobile searches for local business information result in a purchase A “list of products” is the most important mobile website feature of local businesses, followed closely by “opening hours” and “price list” 69% of consumers between the ages of 18 - 39 use mobile devices to research before they make a purchase With instant answers always at our fingertips, we have begun to optimize our lives by using search.

Media and device agnosticism is simply the ability of a computing component to work with various systems without the need for any special adaptations or modifications. In other words, it’s anything that’s designed to be compatible across most common operating systems. This translates to the fact that at Genius Monkey we can optimize towards the best combination of all media channels and the specific types of devices upon which to see it.

Digital video marketing is a strategy that is oft times overlooked. When used in conjunction with a programmatic digital marketing platform, attention-getting videos are ideal for promoting products and services, and here’s why: A landing page that includes video makes it 53% more likely to show up on page one of the search engine results pages (SERP). 46% of users take action after viewing a video ad. An email with a video is 96% more likely to get a click-through.

As the holidays approach, here are a few statistics to keep in mind: 75% of shoppers in the U.S. use at least three channels while shopping 61% of consumers will abandon loyalty if they find a store with quicker delivery Mobile searches for “brands like …” or “stores like …” have increased by more than 60% over the last two years Over 50% of shoppers indicated that they would like to see content that is personalized specifically to them Searches for “Shopping near me” requests have exploded by over 200% in just the past two years.