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July 2018

Why Marketers Need Effective Video Ads

Why Marketers Need Effective Video Ads

To look at the marketing video statistics of 2018, it becomes evident that video is in high demand by advertisers and consumers, alike. This is why 87% of online marketers are currently using videos in their campaigns. However, just because video has a much bigger impact on brand awareness and market share, it doesn’t mean that just because a brand marketer decides to incorporate video into the ad mix, it results in automatic success.

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July 27, 2018
Why Marketers Should Pay for Clicks, Not Impressions

Why Marketers Should Pay for Clicks, Not Impressions

The web lingo that we use today can be somewhat perplexing; even to some seasoned marketing experts! While most marketers know the difference between organic optimization and pay-per-click campaigns, fewer know the difference between an ad “impression” and an ad “click,” and where their benefits lie. An ad impression is when your ad appears in front of an internet user on any screen, and from anywhere in the world. A click-through is when someone places their cursor over your ad image and clicks on it, taking them to your site.

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July 20, 2018
Evolving Consumer Search Habits

Evolving Consumer Search Habits

Mobile searches for (describe what kind) shoes for (what purpose) — (as in court shoes for racquetball) have increased by over 120% over the last two years!1 Shampoo, for instance, is a highly-searched item, but shampoo for (describe kind) — (as in shampoo for dry hair) has increased by more than 130% over the last 24 months.2 Also, over the same amount of time, mobile searches with the qualifier “for me” (as in best car for me) have increased over the last two years by 60%.

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July 13, 2018
Programmatic Enters the Ride Share Business

Programmatic Enters the Ride Share Business

In 2016, the McKinsey report on monetizing car data predicted that a new startup company called Cargo would be worth $750 billion globally by the year 2030. They are certainly on their way. Six years ago, Uber made its debut to the world, introducing a way that made it easy for people to make some extra cash by simply driving their car. Now, there is another ingredient thrown into the Uber and Lyft soup, and that is a startup company called Cargo.

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July 6, 2018