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July 2018

Why Marketers Need Effective Video Ads

Why Marketers Need Effective Video Ads

To look at the marketing video statistics of 2018, it becomes evident that video is in high demand by advertisers and consumers, alike. This is why 87% of online marketers are currently using videos...
Read More > July 27, 2018
Why Marketers Should Pay for Clicks, Not Impressions

Why Marketers Should Pay for Clicks, Not Impressions

The web lingo that we use today can be somewhat perplexing; even to some seasoned marketing experts! While most marketers know the difference between organic optimization and pay-per-click campaigns,...
Read More > July 20, 2018
Evolving Consumer Search Habits

Evolving Consumer Search Habits

Mobile searches for (describe what kind) shoes for (what purpose) — (as in court shoes for racquetball) have increased by over 120% over the last two years!1 Shampoo, for instance, is a...
Read More > July 13, 2018
Programmatic Enters the Ride Share Business

Programmatic Enters the Ride Share Business

In 2016, the McKinsey report on monetizing car data predicted that a new startup company called Cargo would be worth $750 billion globally by the year 2030. They are certainly on their way. Six years...
Read More > July 6, 2018