The web lingo that we use today can be somewhat perplexing; even to some seasoned marketing experts! While most marketers know the difference between organic optimization and pay-per-click campaigns, fewer know the difference between an ad “impression” and an ad “click,” and where their benefits lie.
An ad impression is when your ad appears in front of an internet user on any screen, and from anywhere in the world. A click-through is when someone places their cursor over your ad image and clicks on it, taking them to your site. Pay-per-click is considered to be the most effective way to buy advertising; it really takes all the guess-work out of the results. The advertiser knows exactly how many potential consumers will visit their site. Your site should be interactive, easy to navigate and appeal emotionally to the viewer.
In 2016, the McKinsey report on monetizing car data predicted that a new startup company called Cargo would be worth $750 billion globally by the year 2030. They are certainly on their way.
Six years ago, Uber made its debut to the world, introducing a way that made it easy for people to make some extra cash by simply driving their car. Now, there is another ingredient thrown into the Uber and Lyft soup, and that is a startup company called Cargo. This company is making it easy for those who make money driving their car, to begin to make money running their own private rolling convenience store!