Consumers of today have been empowered with the ability to pick and choose what type of ad experience they want. In the meantime, Advertisers are stepping up their game to create a deeper engagement and better storytelling with their ads. Ads that lend to a greater understanding and higher confidence … moving beyond traditional ad impressions. The answers lie in digital video advertising.
According to the fifth annual Digital Content NewFronts: Video Ad Spend Study 2018, close to 60% of marketers’ digital advertising budgets are allocated to digital video. At least half of these advertisers will boost their adspend even more on digital video, mobile video and advanced TV. In fact, 75% of advertisers will move funds from TV budgets to fund their digital video advertising. Since 2016, there has been a steady increase in the dollars spent on digital, mobile, and OTT video, with more than a 50% increase in marketers that are spending (on average) more than $10 million annually on digital.