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June 2018

Digital Video Advertising Still on the Uptick

Digital Video Advertising Still on the Uptick

Consumers of today have been empowered with the ability to pick and choose what type of ad experience they want. In the meantime, Advertisers are stepping up their game to create a deeper engagement...
Read More > June 29, 2018
Are Today's Ads More or Less Relevant?

Are Today's Ads More or Less Relevant?

There are a great number of online shoppers that feel like over the past two years, digital ads have become more relevant; this, according to research by Adobe Digital Insights (ADI)1. This should...
Read More > June 21, 2018
Utilize Personas to Personalize Your Marketing

Utilize Personas to Personalize Your Marketing

One of the most crucial components of programmatic marketing is that advertisers must know who their target audiences are. Trying to reach the masses without narrowing down the field can only hinder...
Read More > June 14, 2018
The Future of Programmatic Advertising

The Future of Programmatic Advertising

Last year, in 2017, programmatic became a decade old. The success of this targeting marketing tactic has been astounding, to the point that experts have begun to speculate as to what the future holds...
Read More > June 8, 2018