April 2018

According to recent research by Voicebot.ai, approximately 47.5 million adults living in the United States have access to a smart speaker. That’s one out of every five people! These “smart speakers” are voice assistants, such as Apple’s Siri, the Amazon Echo or the Google Home. Interestingly enough, of the people that use a smart speaker, 42.2% are females, while 57.8% are male. In the last two years, the machines have become standard equipment in 20% of American homes.

The Interactive Advertising Bureau (IAB) recently conducted a study in which a range of “Moments for Maximum Engagement” were discovered. This was done by analyzing just how consumers give attention and gain value from interactions with episodic shows, music, news, podcasts, short videos, social media and weather across all dayparts and digital screens. The study revealed that 82% of Millennials say that they check their social media sites during particular times of the day, if not all day long.

In any business, the goal is to continually monitor and improve the numbers. But, in order for that to happen, you must gain a true understanding of which components of your marketing platform are successful, and which ones are not, otherwise you will be spending ad dollars ineffectively. To quote US Store Merchant, John Wanamaker, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half!

Genius Monkey’s new “Conversion Cycle Report” (CCR) is the latest nugget to be added to our treasure trove of state-of-the-art targeted digital programmatic tools. This new report increases the effectiveness of our digital marketing efforts and improves client ROI. Our CCR is the brainchild of the development team at Genius Monkey. It analyzes the average time, as well as the number of touches it takes for the user to go from being a browsing customer, to being a paying customer; measuring from the time we initially serve the impression to the time that the consumer converts.