When mapping your customer’s path to conversion, attribution tracking is key.
Using detailed attribution tracking, we integrated with Ticketmaster and were able to track the precise number of tickets sold for a particular professional sports team, as well as the value of each one. The results were a return of a whopping 572%, which was between 200-300% increase when compared to their success with other marketing efforts.
While working with a subscription-based B2B online program, we used attribution tracking and were able to increase additional conversions by 276%. In addition, we were able to reduce the cost per acquisition by 66%, we saw an 11.75% increase in users and a 9.72% increase in sessions.