One of the greatest attributes of programmatic is that the ads that are served to you are for things that you have already been searching for. So, how many times will Genius Monkey serve you an ad before you finally click on it? The answer is easy—as many times as it takes!
Recently there has been a movement by many consumers to install software that blocks ads. These “ad blockers” are utilized to automatically remove unsolicited online advertisements. Some of the ads that get blocked include web banners, embedded audio and video, and pop-up windows. But, is this a good thing?
Ad blocking disrupts those who earn their livelihoods from the online marketing industry. This field includes editors, publishers, journalists, columnist and content creators. So many of the pages that we visit on a daily basis are available to us free because of the ad revenue that they generate. Without this revenue, these companies would have to shut their doors or start charging for access to their content.
When mapping your customer’s path to conversion, attribution tracking is key.
Using detailed attribution tracking, we integrated with Ticketmaster and were able to track the precise number of tickets sold for a particular professional sports team, as well as the value of each one. The results were a return of a whopping 572%, which was between 200-300% increase when compared to their success with other marketing efforts.
While working with a subscription-based B2B online program, we used attribution tracking and were able to increase additional conversions by 276%. In addition, we were able to reduce the cost per acquisition by 66%, we saw an 11.75% increase in users and a 9.72% increase in sessions.
