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March 2018

Path to Conversion

Path to Conversion

One of the greatest attributes of programmatic is that the ads that are served to you are for things that you have already been searching for. So, how many times will Genius Monkey serve you an ad...
Read More > March 29, 2018
Declining Social, Why You Should Be Everywhere At All Times

Declining Social, Why You Should Be Everywhere At All Times

Social media has recent roots in the overall timeline of our technological advancements. Facebook is a great example of a successful social medium that swept the world. In fact, as of December of...
Read More > March 21, 2018
Ad Blockers, Not Such a Bad Thing

Ad Blockers, Not Such a Bad Thing

Recently there has been a movement by many consumers to install software that blocks ads. These “ad blockers” are utilized to automatically remove unsolicited online advertisements. Some...
Read More > March 14, 2018
Mapping the Path to Conversion

Mapping the Path to Conversion

When mapping your customer’s path to conversion, attribution tracking is key. Using detailed attribution tracking, we integrated with Ticketmaster and were able to track the precise number of...
Read More > March 8, 2018
Franchise and Multi-Location Marketing

Franchise and Multi-Location Marketing

Brand marketers of today are fortunate to have the advancements of digital programmatic technology to get their message to those who are ready to hear it. There is one group of marketers that...
Read More > March 1, 2018