2018-02

Have you’ve ever heard the phrase, “If you’re standing still, you’re moving backwards?” This applies to many aspects of life, including mobile brand experiences. The two most crucial elements to customer satisfaction are Speed and Relevance. Validated by recent research, it was revealed that there is a third component which advertisers must take into account: In the world of mobile marketing, “neutral” experiences are not really neutral … they are more negative than anything else.

According to a new analysis, it takes an average of 22 seconds for a mobile landing page to fully load.1 But, 53% of searchers will abandon the mobile site if it takes longer than three seconds to load.2 This is somewhat of a dilemma! In fact, as a page’s load time increases, the likelihood of a bounce also increases substantially. As a page’s load time is extended from one second to anything higher, the bounce rate increases accordingly: