Genius Monkey has experienced a stellar 2017. That’s wonderful, but 2018 is shaping up to be an even greater one! To gain a better insight into what transpired last year for this ever-growing digital programmatic tech company, let’s take a look back at some of the top blog posts of 2017:
Over the past decade, the marketing industry has experienced a paradigm shift when it comes to mobile. Potential customers can now move easily from channel to channel — device to device — mobile to desktop — offline, back to online. The traditional methods of measurement have become antiquated, and facing this “new norm” is inevitable if a marketer wants to be successful.