January 2018

The automotive industry has made huge strides over the past decade. This growth can be attributed to multiple factors, including the technological innovations, the emergence of autonomous vehicles, the ever-so-popular ride-sharing platforms, and new businesses such as Tesla, who has made the retail process more seamless. All of the reasons that they have prospered are the exact reasons why all businesses would prosper. These concepts are not exclusive to the auto industry, but let’s use them as an example.

Nobody could ever argue the fact that consumers of today are obsessed with research. As an example, the search for “best” has increased by more than 80% over the last two years! In addition, 51% of all digital ad budgets in 2016 were spent on mobile. Inbound marketers have been following the increase in mobile marketing for years. But, in light of how ingrained mobile devices now are in our lives (as both consumers and professionals), and the fact that we can now specifically target individuals who are more likely to make a purchase, using a programmatic platform, it really is no longer a “trend,” but more of a “staple.

Genius Monkey has experienced a stellar 2017. That’s wonderful, but 2018 is shaping up to be an even greater one! To gain a better insight into what transpired last year for this ever-growing digital programmatic tech company, let’s take a look back at some of the top blog posts of 2017: [ ](/blog/profits-over-campaign-metrics/" "" >}} Profits Over Campaign Metrics Over the past decade, the marketing industry has experienced a paradigm shift when it comes to mobile.

One of the many ways to help your potential customers realize your value is for them to read the online digital reviews that provide peer-to-peer recommendations. This is evidenced by the fact that 84% of people trust online reviews just as much as they trust personal recommendations. Also, 90% of customers will form an opinion of a business after reading less than 10 reviews, and 74% of consumers have indicated that positive reviews have a great impact on the trust they have in a local business.