December 2017

Genius Monkey has once again been published on Forbes.com! This informative article covers the subject of “blocklisting,” and the best way to use it. The article is called Advertising Solutions Aren’t Always Black and White. It addresses the concerns of today’s brands, computer systems and networks constantly being bombarded with malicious content, unwanted bots and malware, and how no site is immune to these attempts. The two methods of protection against these unwanted invasions involve “blacklisting” and “whitelisting.

Search has become a huge asset for consumers. Each day more and more people are discovering how helpful it can be to search out the advantages of purchasing one brand over another; from refrigerators to new homes. But, when they search, no matter how high your product is placed on the results page, you must be there, on every screen, so that when the consumer needs you, you are able to deliver.

As surprising as this may be to read, the number of shopping searches on Christmas day outnumber the shopping searches on Black Friday—by 34%!1 When a consumer is considering a new purchase, they spend an average of 13 days shopping for it. However, when they have made their choice, more than 50% expect to receive it on the same day they order it, or at the latest, the following day.

Your targeted audience is a cornucopia of different ages, groups and personalities. Here are a few indicators of that fact: Close to 5 billion videos are viewed on video-share sites every day 86% of millennial fathers turn to video for parenting advice The current number of cord-cutters has increased more than 33% over the last year Millennials make up 34% of our nation’s work force More than 16 million millennials are now mothers In order to really capture the attention of your targeted audience, it takes more than just desire and good intentions.