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November 2017

Grab Their Attention ... and Keep It!

Grab Their Attention ... and Keep It!

On a global level, programmatic adspend has grown from $5 billion in 2012, to a whopping $39 billion in 2017! This is faster than all other digital channels, including social media and online video....
Read More > November 30, 2017
How to Get and Keep Consumer Attention

How to Get and Keep Consumer Attention

The cost of human attention has increased 700 — 800% in real terms over the last 27 years. It is the most drastic increase in any business expense over the last quarter-decade. Because of its value,...
Read More > November 22, 2017
Customers Want Seamless Mobile Experiences

Customers Want Seamless Mobile Experiences

Currently, in 2017, there are more than 2 billion mobile phone (or tablet) users that have conducted some form of mobile commerce transactions this year. More than 95% of mobile users will use their...
Read More > November 16, 2017
Beyond Demographics

Beyond Demographics

As the evolution of effective video ads continues, we constantly see trends that favor this ever-growing form of advertising. Case in point: Over 500 million hours of video are watched on YouTube...
Read More > November 10, 2017
Video Advertising Trends

Video Advertising Trends

Experts at eMarketer anticipate a 24% lift in adspend on digital video in 2017, boosting the total spending to $13 billion. In addition, 75% of that money will be transacted through programmatic...
Read More > November 3, 2017