Mobile is continually growing, playing an integral part in the Business to Business (B2B) customer journey. So much, in fact, that today, 50% of B2B search queries are initiated on smartphones. By the...
The days of summer are gone and the holidays are coming on quickly. If your holiday marketing plan isn’t in place, you’d better get rolling! Let’s first take a look at two of the...
Over the last 20 years, the cost of buying just one minute of a consumer’s attention from a television ad in the United States has gone up by 700%. Conversely, the percentage of advertisements...
1. Omni-channel marketing Today in the United States, 35% of companies currently have an Omni-channel marketing strategy. Of the businesses that do not, 27% intend on implementing one shortly....