2017-10

The days of summer are gone and the holidays are coming on quickly. If your holiday marketing plan isn’t in place, you’d better get rolling! Let’s first take a look at two of the most dominant devices; mobile and desktop, and what the digital landscape looks like for them. According to comScore data, in 2016 during the months of November and December, there was a 44% increase in mobile ecommerce retail sales over the same time in 2015.

Over the last 20 years, the cost of buying just one minute of a consumer’s attention from a television ad in the United States has gone up by 700%. Conversely, the percentage of advertisements that are considered to be “fully viewed” with a high factor of attention has decreased from 97% in the early 1900s to less than 20% just a few years ago. It’s no mystery that every brand marketer has one goal in mind, and that’s to catch the attention of consumers.

1. Omni-channel marketing Today in the United States, 35% of companies currently have an Omni-channel marketing strategy. Of the businesses that do not, 27% intend on implementing one shortly. Additionally, 70% of businesses that have this strategy believe that it is imperative for their success. However, 38% of businesses do not see the importance—yet. As most marketers know, the advertising industry is constantly changing, along with the technology that’s continually being upgraded and improved.