Mobile is continually growing, playing an integral part in the Business to Business (B2B) customer journey. So much, in fact, that today, 50% of B2B search queries are initiated on smartphones. By the year 2020, this figure is expected to increase to 70%. In addition, mobile drives, or at least, influences, an average of more than 40% of revenue throughout the top B2B companies.
The consumers of today are not making a comparison of your business to other businesses; they’re comparing your services to the best experiences in digital marketing they have ever had. This is especially true with B2B buyers, who are getting more and more savvy with this technology. They are beginning to realize that they must keep abreast of the latest technology and the most effective methods to disseminate their message to their targeted audience. In addition, studies show that positive mobile experiences boost loyalty and repurchasing. Over 90% of B2B customers state that they would continue to purchase from the company with whom they’ve had a positive and seamless transaction.