The advertising industry is constantly being turned upside down with the implementation of new technology. These new breakthroughs include virtual reality, social media and wearables.
Not only is technology changing, but the consumer behavior is also migrating towards these advancements, along with the entire advertising industry. As a case in point, this year (2017) digital advertising is expected to outperform television advertising for the very first time, bringing in $202 billion in the process. This is a good indication of the effectiveness of this new technology, and the changes that are taking place.
A company must be present in all places in order to reach its marketing objectives, assuming those objectives are lofty. But, bigger is not always better. Let’s look at Google, as an example. They are a huge network, and they average 3.5 billion searches a day. Why, just with YouTube alone there are 5 billion videos watched daily. While these numbers sound very impressive, are they covering all the medium bases? We dare say, NOT!
There are several variables in the world of advertising, and how the playbooks of digital marketing are continually changing; morphing into something greater, continually extending the reach to consumers. However, there is one principle that has always been valid, and will continue to be: In order to be truly successful in your marketing platforms, you need to be present … everywhere! That’s why at Genius Monkey, we run the campaigns of our clients across numerous networks, and we track the conversions accordingly in order to assure that their money is being spent in the most productive way possible.