2017-08

Did you know that: Compared to a year ago, smartphone users are 50% more likely to plan on purchasing something using their smartphones to compare availability, prices or customer reviews. Over the last two years, toothbrush searches have increased over 80%. Over the last two years, “best” toothbrushes have increased over 100% Over the last two years, mobile searches for “best” have increased by 80%. We are now 50% more likely to depend on our smartphones to make spur-of-the-moment purchases than we were last year.

There’s a new, cutting-edge technology that’s changing the face of retail marketing. It’s beacons. Here are a few statistics that may help to emphasize this point: By the end of this year alone, it’s expected that there will be over a million beacons installed in stores here in the U.S. Over 40 billion queries for beacon-related content are pulled by Android devices from Google Services each year. Bluetooth beacons are expected to reach a 133% CAGR (compound annual growth rate) between 2016 and 2021 in advertising, retail and personal tracking.

Once again, Forbes.com has published an article by Genius Monkey’s CRO, Jeremy Hudgens. It expounds on the importance of sticking to the measurements that most impact your bottom line. The title of the piece is: Profits Are More Important Than Impressions. Brand marketers tend of focus their measurements on items that, in the long run, don’t really matter. These items include viewability, impressions and third-party verifications. The dynamics that count most in today’s digital world are Attribution and Conversion.