August 2017

Utilizing a deep neural network (a system that has been trained to think like the human brain and nervous system) loaded with a large set of bounce rate and conversion data, researchers were able to determine the rate at which users dropped off as a page loaded. As the load times went from one second to ten seconds, the users were incrementally likely to bounce at this rate: 1 to 3 seconds - the likelihood of a bounce increases 32% 1 to 5 seconds - the likelihood of a bounce increases 90% 1 to 6 seconds - the likelihood of a bounce increases 106% 1 to 10 seconds - the likelihood of a bounce increases 123% This research left little doubt that the faster a page loads, the better chance there is of a conversion.

Did you know that: Compared to a year ago, smartphone users are 50% more likely to plan on purchasing something using their smartphones to compare availability, prices or customer reviews. Over the last two years, toothbrush searches have increased over 80%. Over the last two years, “best” toothbrushes have increased over 100% Over the last two years, mobile searches for “best” have increased by 80%. We are now 50% more likely to depend on our smartphones to make spur-of-the-moment purchases than we were last year.

There’s a new, cutting-edge technology that’s changing the face of retail marketing. It’s beacons. Here are a few statistics that may help to emphasize this point: By the end of this year alone, it’s expected that there will be over a million beacons installed in stores here in the U.S. Over 40 billion queries for beacon-related content are pulled by Android devices from Google Services each year. Bluetooth beacons are expected to reach a 133% CAGR (compound annual growth rate) between 2016 and 2021 in advertising, retail and personal tracking.

Have you ever been doing research, watching videos on YouTube or attempting to find a new couch on sale, and you discover that with every page you open, there are more and more adds to contend with? It seems that no matter how quickly you click on the life-saving little “X” in the corner (assuming you even have that option), another ad pops up! Why would publishers do this? They flash banners, they play videos (unsolicited), and implement all kinds of overlays that block you from seeing the content you are trying to see.

Once again, Forbes.com has published an article by Genius Monkey’s CRO, Jeremy Hudgens. It expounds on the importance of sticking to the measurements that most impact your bottom line. The title of the piece is: Profits Are More Important Than Impressions. Brand marketers tend of focus their measurements on items that, in the long run, don’t really matter. These items include viewability, impressions and third-party verifications. The dynamics that count most in today’s digital world are Attribution and Conversion.