July 2017

At Genius Monkey we’re a breed apart from the rest. Most of you reading this will remember a children’s show called Sesame Street. On it, they played a game called “One of These Things is Not Like the Other.” They would show several items, all identical except for one. The children had to determine which item was the different one, and why. If Genius Monkey were featured in a game of “One of These Things is Not Like the Other,” we would certainly be the one that was different!

While the tumultuous discussions continue regarding the value of transparency, more and more brands continue to redefine success in programmatic. While highly-ranked publishers encourage brands to recognize the value of their inventory rather than just the cost, of late, the industry is beginning to notice that advertisers are paying attention to the importance of context in media. Low-cost cookie chasing campaigns have dictated media plans for years. However, brand marketers are now having to consider where their ads show up, and just who sees them.

We have become a culture that is highly reliant on online search. Recent reports indicate that 51% of smartphone users have discovered a new company or product when searching on their phone. B2B researchers conduct an average of 12 searches before engaging on a specific brand’s site. In fact, 65% of smartphone users look for the most relevant information, regardless of the company that’s providing the info. Searches are imperative and prevalent in today’s marketing activities.

Did you know that nearly 95% of Google’s revenue comes from online advertising? The average consumer is served up over 1,700 banner ads per month, yet only 50% of them are ever viewed. What is it that makes some ads capture one’s attention, and others go by the wayside? Genius Monkey knows, as we grasped the concept of multifaceted online ads way before the recent findings were released, proving what we already knew.