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June 2017

Growing Mobile Mindset of Generation "Z"

Growing Mobile Mindset of Generation "Z"

Google, in partnership with Ipsos, recently conducted research geared towards discovering the tastes, behaviors and wants, as well as the future trends, of the up-and-coming “Generation Z”...
Read More > June 30, 2017
Mobile Influence on Retail - Helpful or Hindrance?

Mobile Influence on Retail - Helpful or Hindrance?

There are exponential changes occurring in the field of retail. Recent research indicates that at least 58% of retail sales (non-grocery) is expected to be influenced by digital in 2017. More...
Read More > June 22, 2017
Making the Most of Mobile Moments

Making the Most of Mobile Moments

A recent survey revealed that people interact with their mobile smartphones an average of 13 times per hour. In addition, 60% of ads that people found to be influential in making a purchase were...
Read More > June 15, 2017
Google Strikes Against Annoying Ads

Google Strikes Against Annoying Ads

Google is launching ad blocking technology in Chrome… and why this is a good thing for all of us! According to Mary Meeker’s 2017 Internet Trends report, the marketing industry...
Read More > June 8, 2017
Trends in Booking Travel

Trends in Booking Travel

The impact that mobile advertising has on the landscape of advertising is growing exponentially, and no company in any industry should ignore the tracks that mobile ads are leaving in the sand. Here...
Read More > June 1, 2017