“Searches on smartphones
for ‘Furniture near me’ has
increased year over year by 85%."
Furniture shopping has come a long way. No longer is it only an in-store activity, as smartphone and mobile use has become the norm. Nearly half (47%) of furniture shoppers have indicated that they are increasing their online purchases via mobile, and even if they go to the brick and mortar store, it’s most likely that it was mobile that drove them there. Searches on smartphones for “Furniture near me” has increased year over year by 85%.