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May 2017

What We Can Learn From Mobile Search & Home Furnishings

What We Can Learn From Mobile Search & Home Furnishings

“Searches on smartphones for ‘Furniture near me’ has increased year over year by 85%." Furniture shopping has come a long way. No longer is it only an in-store activity, as...
Read More > May 25, 2017
Current Estimates for Programmatic Advertising

Current Estimates for Programmatic Advertising

According to a recent forecast by eMarketer, it is estimated that close to 80% of every dollar spent on advertising will be allocated to programmatic in 2017. This number equates to a whopping $32.56...
Read More > May 18, 2017
Native Ads are Here to Stay

Native Ads are Here to Stay

If you were to look up the definition of native advertising, you would see that it is content in an online publication that resembles the publication’s editorials, but is paid for by an...
Read More > May 11, 2017
Attention is Crucial for Ad Success

Attention is Crucial for Ad Success

With the proliferation of devices, screens and platforms, it is much easier in this day and age to reach the right audience with video ads. But how effective is the reach if the attention is lacking?...
Read More > May 4, 2017